We Will Be At The InnoBev Global Soft Drinks Congress (7-9 April 2014 in Lisbon)

eYeka will present crowdsourcing on Monday April 7th at 6PM at the 10th InnoBev Global Soft Drinks Congress, in Lisbon. The 3 day event, organised from April 7th to April 9th, is designed for industry leaders, suppliers, customers and analysts to gain strategic insight for essential business planning. François and I will specifically talk about accelerating marketing and innovation through crowdsourcing, which is what eYeka enables brands to do through online contests on eYeka.com.

Click to access congress website

Click to access congress website

Consumers and society are demanding more from business and from brands. Products have to connect and respond in more ways than ever before. This year’s Congress is designed to look at how this can be achieved, offering a Taste of the future. Attendees will benefit from a range of valuable insights into what the future might hold for the global beverage industry.

Now in its 10th year, the InnoBev Global Soft Drinks Congress is intended for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest trends and thinking across all continents from top companies in each region, with extensive time for informal networking and discussion.

The event will cover the full range of market developments including global and regional trends, consumer concerns over health and the environment, as well as key areas of innovation. That’s where François and I will come in: we will present how crowdsourcing can be used by beverage companies to accelerate their innovation efforts and increase their return on marketing investment. Interested?

Join us on Monday April 7th, 6PM, at  the Myriad Crystal Centre (ground floor)

We will be happy to share some specific case studies or discuss the many ways eYeka has acelerated innovation for beverage companies, like Nescafé, Volvic, Milo or Coca-Cola, over the past years (see others here). We are looking forward to connecting with you!

About Aliénor Spillmann

Aliénor is a Senior strategic planner at eYeka for Europe, Americas and Middle East. She is a consumer insights expert, qualitative researcher and strategist. She has 8 years of experience in communication agencies and as a consultant in brand strategy. She is passionate by social marketing and branding, and since she joined eYeka in 2011, she is the interface between clients and community members, making sure eYeka delivers great challenges to the community and great results to the client. She holds a degree in French Literature as well as a Communication & Semiotics Master from La Sorbonne.
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