Online communities are a wealth of talent, creativity and resources that can elevate brands and its outreach. In this presentation, given at Crowdsourcing Week Brussels on June 5th 2014, I introduced the audience to the way brands are finding their breakthrough in crowds of « naïve experts » as we like to call them at eYeka.
Basically, I explained that unrelevant, non-representative yet very creative individuals can be very useful for companies and brands that are stuck with innovation and/or communication problems. After briefly presenting eYeka, I talked about the way crowdsourcing has helped brands like Oral-B, Volvic, Mini Oreo and Unilever find fresh ideas to unlock market opportunities globally or locally.
Were you there? What did you think about the event? To see what happened during June 5th and 6th in Brussels, check out the event hashtag #CSWBrussels and follow the stream.
