At eYeka, an experienced team of strategic planners analyzes the entries that are being submitted to contests, delivering either a simple analysis (thematic clustering, recommendation on potential routes) or a deep analysis (goes further into unlocking insights and trends, often through semiotic analysis) to our clients. Over time, this activity also allows us to identify overarching trends, especially when several contests have the same topic, like retail.
We have analyzed 10 retail projects launched on our platform by large FMCG companies to look for innovative and groundbreaking retail ideas, totaling more than 500 ideas generated by consumers. We found the same attachment for a “physical” shopping experience, and something more: the eYeka community gave us their answers about what makes the brick-and-mortar stores hard to remove from our shopping habits. Here are 5 crowdsourced retail trends.
30 years ago, we may have seen stores and supermarkets as places where we shopped for products and sometimes for dreams. Today we have been reminded that these are places where we shop for experiences. Experiences that we do not want to watch but co-create with the store, the brands, our friends and other shoppers. Retail is a concept far beyond a simple transaction, but a potential attraction that offers distraction, learning, socialization, entertainment or just a good time. The future of shopping will not be written by the stores but by the very people who changed the nature of shopping to a place to be and to become, together.
Retail is a concept far beyond a simple transaction, but a potential attraction that offers distraction, learning, socialization, entertainment or just a good time.
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If you are wondering how to make your retail presence more attractive, don’t only search for consumers’ insights but join the world’s leading brands in seeking consumers’ ideas. These are the eYeka community’s suggestions to make retail attractive:
- Create a “make-believe” world that people could feel
- Make stores a place for surprise and (personal) discoveries
- Create personal spaces for consumers to immerse in and be mindful
- Invite creativity and personalization on products and display
- Make shopping a social moment, driven by friends and content
Read From Transaction To Attraction, A Retail Trend Report Based on Consumer-Generated Retail Ideas (nicely illustrated by star community member Chintami), which is embedded below. Please don’t hesitate to share it wide and far, it’s free!
