Creative crowdsourcing is increasingly used by companies to spur their innovation and improve their marketing efforts. Both brands and agencies see it as a valuable source of creative inspiration and content creation. But how does this innovative model work on a legal perspective? Many questions arise, like:
- Do creators who participate give up the IP rights on their entries?
- How can the crowdsourcing platform help brands and creators handle the transfer of IP rights?
- How does the crowdsourcing platform manage participation by underage creators?
- And many others…
In order to provide some answers, eYeka is organizing a breakfast session on Friday October 24th, starting at 9:00AM at our Singapore office, at 24 Duxton Road in the charming district of China Town.
Eric Favreau, eYeka’s Head of Legal and thus one of the (very) few to be knowledgeable about creative crowdsourcing from a legal perspective, will make a short and snappy presentation about how crowdsourcing work for brands, agencies and creatives alike, and will be available to answer any questions you might have.
We are looking forward to seeing you there!
