Season’s Greetings from eYeka And My Top 10 Crowdsourced Campaigns of 2014

francois petavy 2013Dear eYeka friends,

As 2014 is coming to a close, this is the time to step back. As you know, we are passionate about crowdsourcing and co-creation at eYeka. And what a year it will have been!

The world’s biggest advertisers have increased their usage of crowdsourcing by nearly 50% year over year, making 2014 a year that ushered crowdsourcing into mainstream marketing.

For your relaxation in this holiday season, I wanted to share with you my top global crowdsourcing campaigns of 2014, where brands asked consumers to get creative and where their input was leveraged in very smart ways.

Just click here or below to access the article on AdAge:

You will see that not only global brands like PepsiCo, Coca-Cola, McDonald’s or Panasonic, but also more local ones like Waitrose (U.K.) or DNB (Norway), are embracing crowdsourcing today, driving more relevance for their brands by sharing the driving seat with consumers.

On behalf of th eYeka team and our 297,255 members, I wish you a wonderful Holiday season and a fulfilling year for 2015!

Best regards,

François Pétavy
CEO, eYeka

About fpetavy

François Pétavy, CEO of eYeka, has been focusing on the convergence between technology, marketing and content for more than 13 years. Before joining eYeka early 2008, he was a Director at eBay, in charge of developing the French marketplace on new areas of business. François’ past positions also include being a Producer at Ubi Soft (a video game publisher), and VP Project Management for AGENCY.COM:Paris (a digital agency). François Pétavy graduated from Ecole Polytechnique and Telecom ParisTech, and holds an MBA from INSEAD.
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