The Winning eYeka Spot For @AssoAIDES Is Broadcasted on French TV #WAD2014 #CloseTheGap

Click to access the contest page

Click to access the contest page

It’s World Aids Day 2014 (#WAD2014) today, an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. To celebrate this important day, we are happy to announce that for #WAD2014, one of eYeka’s winning spots of the AIDES contest will be broadcasted on French TV.

AIDES, a leading HIV/AIDS organization in France and one of the most important in Europe, was looking to create a lot of buzz about female condoms – an attractive alternative to male condoms to protect women and couples against HIV and other STDs. The aim of the contest launched on eYeka was to create original and sharable videos that introduce female condoms in fun or offbeat, unexpected and entertaining ways.

At the end of the contest, AIDES rewarded 3 spots from France and Cameroon, which you can see on their YouTube channel. « They triggered intense debates among our jury! » the NGO explained in the announcement. « We hope that you won’t be too disappointed as all the choices have not always been easy to make [and] that this project will make you want to try the female condom)! » AIDES also shared the videos on its French website.

We hope that this project will make you want to try the female condom (AIDES)

Today, December 1st 2014, AIDES and eYeka announced that the first prize winning spot would be broadcasted on the French TV stations Trace Urban and Trace Tropical, two French music television networks devoted to play urban contemporary music videos, which speak directly to the NGO’s target audience. Watch the spot below:

Click to visit

Please share this wide and far for #WAD2014. Note that World AIDS Day is also an opportunity for you to learn the facts about HIV and put your knowledge into action. If you already understand how HIV is transmitted, how it can be prevented, and the reality of living with HIV today – you can use this knowledge to take care of your own health and the health of others, and ensure you treat everyone living with HIV fairly, and with respect and understanding.

You can also show your support for people living with HIV on World AIDS Day by wearing a red ribbon, the international symbol of HIV awareness and support, and by raising money for charity (like AIDES) and show your support for people living with HIV. See you soon on eYeka!

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at
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