Meet eYeka Express, Our Crowdsourcing Format For Market Research Professionals

Meet eYeka Express, a new crowdsourcing format developed in order to better serve Consumer & Market Insights (CMI) professionals – both within brands, market research and planning departments – who need a fast and affordable crowdsourcing solution for frequent use. eYeka Express builds on our existing creative ideation format that leverages the creative community through crowdsourcing, but the new format is tailored to market research professionals in a number of ways.

A streamlined briefing process that enables 24-hour turnaround from brief to launch of the ideation campaign.
A fast delivery of ideas (10 days) with guaranteed entry volumes.
Delivery of ideas in a template-based, actionable format, perfect for input into further qualitative research, initial concept screening or workshop-based ideation.
Ability to ideate across marketing and innovation topics ranging among product/service innovation, brand positioning, packaging, point of sale, activation and communication ideas.
Platform-based service delivery allowing for an affordable pricing model.

This new crowdsourcing format has been developed in order to better serve market researchers, both within brands, market research agencies and planning departments in agencies, who need a fast and affordable crowdsourcing-based ideation solution. Consumer & Market Insights (CMI) professionals can leverage the ideas as an instant ideation tool that can be used as stimulus for focus groups, creativity workshops, qualitative research or initial concept screening.

CMI professionals can leverage the ideas as an instant ideation tool in a number of ways

eYeka Express has already been used by a number of our clients: A global leading beer company sought inspiration for its product positioning, a leading food marketer asked for communication ideas for baby nutrition products, Continental Foods has sourced activation ideas for its instant soup brand, and PepsiCo has asked for naming ideas for its Quaker Oat and Milk Powder. In another project, the innovative hospitality company SilverNeedle crowdsourced product and service ideas that would change business travelers’ hotel experience.

The company received 85 ideas from over 30 countries, was delighted with the variety of the submissions that allowed to push their thinking beyond what they would have expected to be possible.

« We were overwhelmed by the quality and creativity of your responses. Our shortlist of potential winners inspired debate, and further ideas of our own, opening many new doors and possibilities for our brands, » said Paul Emmerson, VP Brand Management for SilverNeedle, about his first eYeka Express experience. « Our chosen winners were unique, forward thinking and on brand. Each has inspired us to look harder at our product offering and brand story, with opportunities to integrate the ideas into our hotels in the very near future. »

We were overwhelmed by the quality and creativity of the responses, which opened many possibilities for our brands (Paul Emmerson, VP Brand Management, SilverNeedle)