Think Of The Value Crowdsourcing Brings To NESTLÉ Brands

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Are you a marketer at NESTLÉ? What if a community of over 330,000 creatives worked on your brand’s challenges in 2016? As you finalize your marketing plans, think of the value crowdsourcing can bring.

The eYeka community can help your team constitute a content factory of still or video content for amplification, or an always-on social strategy throughout the year. With 1 or 2 contests a year, you’ll have a content library to keep the conversation fresh & engaging with your target. eYeka worked with NESCAFÉ, NESTEA, LION Cereal and the NESTLÉ Start Healthy Stay Healthy team to do just this.

Are you looking for a new way of visualizing a benefit, a distinctive product attribute, or executional insights to keep alive a great campaign that can feed into your agency briefs? The eYeka community is a unique resource for a “Creative Exploratory” to generate dozens of creative ideas at speed, at scale, and cost efficiently.

Click to see all the projects NESTLÉ brands and eYeka have worked on together

Lastly, if you feel the same input is generating the same output for your brand’s innovation pipeline, maybe it’s time to plan for an external stream to constructively challenge & populate your 5 year pipeline. Brands like MILO, MILKYBAR and PURINA have started to crowdsource new product ideas. It all started with NESCAFÉ in Australia!

Essentially, eYeka enables brand marketers to work with consumers, not just for them. We believe that crowd magic happens when NESTLÉ experts co-create with the naïve intelligence of the crowd. This adds value to F&B brands in today’s competitive landscape.

eYeka enables brand marketers to work with consumers, not just for them

Julie Rozek at Nestlé DATThe eYeka team and I would be keen to help you achieve your KPIs in these areas. If you would like to learn more, bounce off some ideas for creative challenges with us, just reply to this post, send me an email, and I’ll reach out to you shortly.

Thanks a lot!


About Julie Rozek

Julie is a Global Business Director at eYeka who specializes in FMCG. She has 20 years experience leading global brands at Ogilvy, Publicis and others. She is passionate about brands, fresh creative thinking and communications with a strong brand voice. She is also fascinated about how Millennials are changing our world. So, in 2012 Julie joined eYeka, a front-runner in the young crowdsourcing industry. She firmly believes eYeka's capabilities can help brands better connect with consumers AND nourish their brand values, at scale. She holds a B.A. from Colgate University, a M.A. from Johns Hopkins SAIS, and a MS in Marketing Communications from ESCP Europe.
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