Think Of The Value Crowdsourcing Brings To Reckitt-Benckiser Brands

reckitt benckiser eYeka contest page

None of us can do everything, all the time… Why not ask a global community of over 330,000 creative individuals to work on your Powerbrand’s product innovation challenges in 2016? eYeka uses it’s community as a cost efficient open innovation resource for fast and focused innovation at scale. As you finalize your marketing plans, think of the value crowdsourcing can bring to your category.

We know that consumer-centric product innovation drives market leadership. If you feel the team needs an injection of fresh ideas to inspire simple blockbuster product innovation ideas, maybe it’s time your brand works with consumers; not just for them.

Click to see all projects RB brands and eYeka have worked on together:

Click to see all projects RB brands and eYeka have worked on together

At eYeka, we believe that crowd magic happens when insider marketing experts co-create with the naïve intelligence of the crowd.

Julie Rozek at Nestlé DATThe eYeka team and I would be keen to help you achieve consumer-preferred blockbuster product innovations to keep them delighted. If you would like to learn more, or bounce off some ideas for open innovation with us, just reply to this email, and we’ll reach out to you shortly.

Best regards,


Global Business Director, eYeka

About Julie Rozek

Julie is a Global Business Director at eYeka who specializes in FMCG. She has 20 years experience leading global brands at Ogilvy, Publicis and others. She is passionate about brands, fresh creative thinking and communications with a strong brand voice. She is also fascinated about how Millennials are changing our world. So, in 2012 Julie joined eYeka, a front-runner in the young crowdsourcing industry. She firmly believes eYeka's capabilities can help brands better connect with consumers AND nourish their brand values, at scale. She holds a B.A. from Colgate University, a M.A. from Johns Hopkins SAIS, and a MS in Marketing Communications from ESCP Europe.
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