Since 2011, the Japanese agency ADK and eYeka are working hand in hand to bring consumer creativity to Japan’s brands. This collaboration allowed leading brands like Panasonic and Daily Club to tap into the collective creative power of eYeka’s community to create more relevant and impactful marketing. We’ve even shown off at ad:tech in Tokyo.
Today, in a blog post published on Medium, ADK’s Department and Business Development Director, Masaya Haraguchi, shares challenges of Japan’s agencies, writes about innovation in the advertising industry, and provides impressions about working with eYeka: « 10 years ago, it would have been very difficult for senior people like me to be [on the edge of] marketing, » he says. « [But] right now […] senior people can work with young talented guys with […] skills and open-minded attitude. »