In 2015, Procter & Gamble was eYeka’s #1 client! The community has generated over 4,200 raw creative entries for 31 projects from across P&G’s main hubs in Cincinnati, Geneva, Singapore, Panama & Guangzhou. We deliver raw creative inspiration, polished creative ideas or product innovation ideas, supported by co-creation workshops with key stakeholders. The results are then further refined & produced by the BAL.
Listening to P&G’s Design & CMK teams, we created a lighter ideation model to help inspire agency briefs upstream at scale & speed. In 2015, « eYeka Express » accounted for 1/3 of our projects and fuelled repeat business from brand teams. To illustrate the kind of creative challenges P&G entrusts to the eYeka community, here is a sample of projects from the last 12 months:
Reinvent the delivery system, sampling & FMOT to make HUGO more appealling to Gen Z consumers:
Help Ariel find small or big slice-of-life moments where clean matters:
Convince women in China that SK-II is the best skincare brand for them:
Crowdstorm fresh & creative executions to communicate Downy/Lenor’s malodor protection benefit:
Introduce Vicks Z as the natural and efficient remedy to sleep like a baby & wake up refreshed:
Develop a simple, iconic visual that communicates the superiority of the Gillette MACH3 system razor:
Convince Australian moms that a morning glass full of Meta can keep them active & healthy to face the day:
Break away from haircare advertising clichés & convince young girls in Tokyo that Pantene Summer Treatment is a must have:
Crowdstorm creative & convincing executions to communicate Downy/Lenor’s in-wear crease control benefit:
Convince Millennials that Head & Shoulders is their preferred choice through summer & winter for effective dandruff removal:
Help make Febreze inspiring & relevant to Korean Homemakers:
Crowdstorm creative & intuitive executions to communicate Alway’s odor neutralization benefit:
We hope 2016 will provide more opportunities to work together!