We Have Spent A Fantastic Year With P&G ? Let’s Make 2016 Even Better!

We have spent a fantastic year with P&G

In 2015, Procter & Gamble was eYeka’s #1 client! The community has generated over 4,200 raw creative entries for 31 projects from across P&G’s main hubs in Cincinnati, Geneva, Singapore, Panama & Guangzhou. We deliver raw creative inspiration, polished creative ideas or product innovation ideas, supported by co-creation workshops with key stakeholders. The results are then further refined & produced by the BAL.

Listening to P&G’s Design & CMK teams, we created a lighter ideation model to help inspire agency briefs upstream at scale & speed. In 2015, « eYeka Express » accounted for 1/3 of our projects and fuelled repeat business from brand teams. To illustrate the kind of creative challenges P&G entrusts to the eYeka community, here is a sample of projects from the last 12 months:

February 2015
Reinvent the delivery system, sampling & FMOT to make HUGO more appealling to Gen Z consumers:


March 2015

Help Ariel find small or big slice-of-life moments where clean matters:


April 2015

Convince women in China that SK-II is the best skincare brand for them:

SK-II china_April

May 2015
Crowdstorm fresh & creative executions to communicate Downy/Lenor’s malodor protection benefit:


June 2015
Introduce Vicks Z as the natural and efficient remedy to sleep like a baby & wake up refreshed:


July 2015
Develop a simple, iconic visual that communicates the superiority of the Gillette MACH3 system razor:


August 2015

Convince Australian moms that a morning glass full of Meta can keep them active & healthy to face the day:

Meta Morning_August

September 2015
Break away from haircare advertising clichés & convince young girls in Tokyo that Pantene Summer Treatment is a must have:


October 2015
Crowdstorm creative & convincing executions to communicate Downy/Lenor’s in-wear crease control benefit:


November 2015

Convince Millennials that Head & Shoulders is their preferred choice through summer & winter for effective dandruff removal:


December 2015

Help make Febreze inspiring & relevant to Korean Homemakers:


January 2016

Crowdstorm creative & intuitive executions to communicate Alway’s odor neutralization benefit:

always discreet banner

We hope 2016 will provide more opportunities to work together!



About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com
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