PepsiCo Marketers, Need Fresh Ideas For This Year’s PSP?

pepsico landing page banner

Do you need breakthrough innovation ideas for your PSP and/or AOP? We know that this time of the year is a busy period, and our community can bring in some actionable and fresh creativity! In recent years, the eYeka community has already submitted over 2,000 innovation, communications, packaging or naming ideas to over 25 crowdsourcing projects for PepsiCo brands. To give you an idea, here are just some contests that we launched on our platform in the last months.

eYeka PEPSICO Lay's Microwave - contest banner

Innovate microwavable, potato-based snacks

The community submitted over 80 innovation ideas to help Lay’s unite families with a new microwavable product. The best ones went into consumer testing, were assessed for feasability and progressed towards development.

eYeka PEPSICO Mountain Dew Make My Own - contest banner

Invent a drink for people to express themselves & stand-out!

Part of a 3-contest series, this project involved the community in the creation of a very personalized drink. Among over 120 accepted submissions, the Mountain Dew team tested 25 concepts, some of which were reworked with design teams, feeding the product innovation roadmap for the years to come.

eYeka PEPSICO Reinvent Chips - contest banner

Imagining dip innovations to eat with nachos or veg sticks

Creative thinkers from 22 countries submitted distinctive dip innovation ideas for crisps or veg sticks. Along with one of PepsiCo’s market research partners, we asked the community to imagine delicious Doritos, Sensations, Walkers or Sunbites dipping products for people to eat with crisps, nachos or veg sticks.

eYeka PEPSICO Quaker Marshmallow Ingredient - contest banner

Communicate around the launch of Stila’s new key ingredient

Creatives from over 20 countries have suggested ways to visualize and communicate product benefits to help Quaker Stila Cereal introduce its key ingredient made out of fiber and protein. The 50+ ideas inspired the new design and naming of the cereal box with the new ingredient.

eYeka PEPSICO Pepsi Twist - contest banner

Two lemons with bad sense of humor promote Pepsi Twist

Pepsi Twist, a popular refreshing cola flavored with a hint of lemon and sold in Brazil for over 10 years, needed to increase its product awareness. The community brought to life two edgy lemons by submiting videos in which these two quirky characters dared youngsters to try Pepsi Twist. The videos have been used on social media and a dedicated website as part of the « Fala Limão » campaign.

eYeka PEPSICO client logos banner

Curious to find out more about PepsiCo’s crowdsourcing track record? You can find the complete list of branded, non-confidential PepsiCo projects on eYeka, and you can get in touch with us if you’d like a guided tour. Your budget is limited? Your timing is short? Your project is highly confidential? We’ll find a solution together.


About fpetavy

François Pétavy, CEO of eYeka, has been focusing on the convergence between technology, marketing and content for more than 13 years. Before joining eYeka early 2008, he was a Director at eBay, in charge of developing the French marketplace on new areas of business. François’ past positions also include being a Producer at Ubi Soft (a video game publisher), and VP Project Management for AGENCY.COM:Paris (a digital agency). François Pétavy graduated from Ecole Polytechnique and Telecom ParisTech, and holds an MBA from INSEAD.
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