On April 25, 2018, Julie Rozek, eYeka’s Managing Director will be at MRMW North America in Cincinnati, speaking about “The Beauty of Insights: How Crowdsourcing Intelligence Enriches, Accelerates & Simplifies Go-to Market Initiatives”.
Julie will talk about why creative crowdsourcing is both a window to consumer insights and a springboard to a Big Idea together with Duracell, a regular user of creative crowdsourcing. Tatiana Vivienne Jouanneau, Chief Marketing Officer Duracell International will share 3 cases to show how ‘eYeka Beauty’ has transformed market research practices and creative development at Duracell International.
Managing Director, eYeka
Julie Rozek has spent 20 years leading global CPG brands at Ogilvy, Publicis and other Agencies, across Europe and Asia. She is passionate about the power of insights, fresh creative thinking and brand voice. She is also fascinated about how Millennials are changing our world, so in late 2012, Julie joined eYeka, the world’s biggest creative playground, where 75% of the creators are indeed Millennials, and has been Managing Director since 2016.
Tatiana Vivienne Jouanneau
Chief Marketing Officer Duracell International
Tatiana Vivienne has managed multiple categories at Procter & Gamble – Feminine Care, Baby Care, Personal Health Care, Beauty, Food and Beverages across continents. She led the Duracell brand carve out to Berkshire Hathaway and set-up a billion-dollar brand for growth. A multi-linguist with an international upbringing, she has worked across the most diverse countries in the world, currently holding the responsibility for more than 80 markets. She places great importance on evolving a global marketing model without losing the vital expertise and cultural nuances and is passionate about optimizing the relationship between the cost-effectiveness of a Global model and the flexibility of ultra-tailored nature of local.
The Global MRMW conference series is recognized as the authority on next generation marketing research, discovering new trends, exciting speakers and the latest technologies on a regular basis. MRMW is designed and crafted for consumer insight, analytics and market research professionals to stay up to date with the latest trends and innovations. The theme for MRMW 2018 is “The Rise of Digital Disruption”.