Author Archives: Aliénor Spillmann

About Aliénor Spillmann

Aliénor is a Senior strategic planner at eYeka for Europe, Americas and Middle East. She is a consumer insights expert, qualitative researcher and strategist. She has 8 years of experience in communication agencies and as a consultant in brand strategy. She is passionate by social marketing and branding, and since she joined eYeka in 2011, she is the interface between clients and community members, making sure eYeka delivers great challenges to the community and great results to the client. She holds a degree in French Literature as well as a Communication & Semiotics Master from La Sorbonne.

Are People Really Afraid of The Future?

Why do so many artists and even brands communicate dystopia nowadays? I’ve asked myself this question for a few months as there are so many manifestations of the fear of the future. Of course, there are many reasons for people … Continue reading

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Here Are Some Very Creative Brand Activation Campaigns

In the digital world, more and more brands look to create buzz around their names. Because TV ads are expensive, marketers look for ways to have their brands’ names on everyone’s lips – through savvy activation (which refers to all … Continue reading

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We Will Be At The InnoBev Global Soft Drinks Congress (7-9 April 2014 in Lisbon)

eYeka will present crowdsourcing on Monday April 7th at 6PM at the 10th InnoBev Global Soft Drinks Congress, in Lisbon. The 3 day event, organised from April 7th to April 9th, is designed for industry leaders, suppliers, customers and analysts … Continue reading

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