Author Archives: Aliénor Spillmann
Are People Really Afraid of The Future?
Why do so many artists and even brands communicate dystopia nowadays? I’ve asked myself this question for a few months as there are so many manifestations of the fear of the future. Of course, there are many reasons for people … Continue reading
Here Are Some Very Creative Brand Activation Campaigns
In the digital world, more and more brands look to create buzz around their names. Because TV ads are expensive, marketers look for ways to have their brands’ names on everyone’s lips – through savvy activation (which refers to all … Continue reading
We Will Be At The InnoBev Global Soft Drinks Congress (7-9 April 2014 in Lisbon)
eYeka will present crowdsourcing on Monday April 7th at 6PM at the 10th InnoBev Global Soft Drinks Congress, in Lisbon. The 3 day event, organised from April 7th to April 9th, is designed for industry leaders, suppliers, customers and analysts … Continue reading