Author Archives: fpetavy

About fpetavy

François Pétavy, CEO of eYeka, has been focusing on the convergence between technology, marketing and content for more than 13 years. Before joining eYeka early 2008, he was a Director at eBay, in charge of developing the French marketplace on new areas of business. François’ past positions also include being a Producer at Ubi Soft (a video game publisher), and VP Project Management for AGENCY.COM:Paris (a digital agency). François Pétavy graduated from Ecole Polytechnique and Telecom ParisTech, and holds an MBA from INSEAD.

Probably The Most Creative Representations of Santa Claus You Have Ever Seen

Our staff in Paris, Singapore, Sydney, Mexico… and our community would like to wish you Merry Christmas. We hope that you will spend good moments with your friends and families, and take some quality time off to start the next … Continue reading

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Oral-B’s Connected Toothbrush Wins German Design Award

Earlier this year, Oral-B launched the world’s first connected toothbrush to help consumers improve their oral health. The brand sought inspiration for this new product by crowdsourcing ideas on eYeka, asking our community of consumers what a connected electrical toothbrush … Continue reading

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Want To Get More Of Your 2015 Marketing Budget? Think Crowdsourcing!

Dear all, Many of us need to plan for more with less in 2015, and I believe we can help. Millennials already spend the majority of their media time on digital devices and it is no surprise 56% of marketers … Continue reading

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Jeremiah Owyang Launches @CrowdCompanies With eYeka in its Innovation Network

Today, at Le Web in Paris, web strategist Jeremiah Owyang presented a speech which emphasized how the collaborative economy has changed peoples’ needs and how it impacts future business models. At the end of his presentation, he announced the launch … Continue reading

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More Than Half of Consumer Goods Companies Will Use Crowdsourcing by 2017 [Gartner Report]

At eYeka, we know that the growth of our business rests on some fundamental trends. We believe that there is a lot of untapped creativity, and that both consumers and companies can build on this latent creativity across the globe … Continue reading

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A Co-Creation Webinar for the American Continent, Organized by eYeka on Thursday July 18th, 11:00 AM EDT

In a context where the balance of power between consumers and brands has shifted, opening up innovation and marketing to consumers is not an option anymore. By crowdsourcing creative ideas on a global scale directly from consumers, companies like Coca-Cola, … Continue reading

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eYeka Signs Co-creation Partnership with Unilever, Crowdsourcing is Now Mainstream Marketing!

A few months ago, I mentioned in an interview with Crowdsourcing.org that 2013 would be the year when crowdsourcing finally crosses the chasm and enters the mainstream. We are proud today to announce that we have entered into a strategic … Continue reading

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