Author Archives: George Cohta

About George Cohta

George Cohta, President and CEO of iglobe Inc. is a Communication Designer, Social Media Concierge, Digital Curator, Gamification Evangelist, Generalist, and Associate of the incorporated association of data scientist in Japan. You can find his LinkedIn profile on

Beyond the Present Border: Crossing the Chasm – Guest Post by @GeorgeCohta

In 1991, the management consultant Geoffrey A. Moore wrote a book titled “Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers.” It has become a must-read book for bringing cutting-edge products to progressively larger markets and it is … Continue reading

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Co-creation: Meet Your Next Phase – Guest Post by @GeorgeCohta

As you know, the term of co-creation was popularized by scholars C.K. Prahalad and Venkat Ramaswamy in their book “The Future of Competition: Co-Creating Unique Value With Customers” published in 2004. We have all heard about the wisdom of crowds, … Continue reading

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« What Gamification Really Means, » – Guest Post from @GeorgeCohta

Research firm Gartner projects that by 2014, 70% of 2,000 global organizations will depend on gamified applications for employee performance, health care, marketing, and training, and that 50% of corporate innovation will be gamified, with American corporations spending several billion … Continue reading

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