Author Archives: indre
Creativity is among us
“The record, not the remix, is the anomaly today.” William Gibson How many people put their photos in social networks after their summer holidays? By consulting your friends’ Facebook profiles, you could travel half the world without leaving home. Yesterday, we took 20 photos … Continue reading
Posted in What a participative world
Tagged co-creation, creativity, digital, social networks
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Unleash the Lacoste Crocodile!
As one of the most recognized and established logos in the world, the Lacoste Crocodile is instantly recognizable to millions of people around the globe. However, Lacoste decided that it was time to evolve their iconic Croc to keep it contemporary.
« Co-creation with the masses does not work », says professor Eric Vernette
Well before brands even started showing interest in topics like co-creation, crowdsourcing and collaborative innovation, university researchers were already evaluating the phenomenon driving importance of increased consumer voice. Not only did they discover positive aspects from integrating the client in … Continue reading
Posted in Interviews, Research
Tagged academics, co-creation, creative consumer, research
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Interview with Paul Sloane on Open Innovation
« We have to be able to think of people outside as the part of our system rather than customers or complainers« , says Paul Sloane, one of the greatest speakers on innovation today. eYeka interviewed Paul, who has recently published « A … Continue reading
« Co-creation responds to customer desires », says Professor Emmanuelle le Nagard
Co-creation is a trend today. Some companies experiment it, some others are still reluctant…How do academics perceive co-creation? How do they describe value that collaboration with consumers brings to business? Recently we interviewed Marketing Professor Emmanuelle le Nagard from ESSEC … Continue reading
Posted in Interviews, Research
Tagged academics, co-creation, marketing, participative innovation, research
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Co-creation explained by Knowledge Marketing
Involving consumers in value creation process is not just a trend. Collaborative innovation, co-creation, co-design are becoming natural to the most innovative companies. Therefore, even the collaboration with consumers is growing, notalways the reasons remain clear. Why do companies need … Continue reading
Posted in Research, Uncategorized
Tagged co-creation, Innovation, Knowledge Marketing
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Why does laughing drive innovation?
If you had told my grandparents when they were 20 years old that one day people would talk and see each other without really meeting each other, they would probably have responded “it’s not possible”. They would also probably have … Continue reading
