Author Archives: joelcere

About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.

François Pétavy, eYeka Talked About Crowdsourcing ROI at the Crystal Apple Festival, Istanbul

A picture worth a thousand words… François Pétavy brought crowdsourcing to Istanbul at the prestigious Crystal Apple Festival (Kristal Elma). The festival topic was « To Make a Difference. »  Fittingly, François showcased numerous case studies showing how crowdsourcing significantly increased the return-on-investment of … Continue reading

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Agencies Reinvented: Welcome to the Collaborative, Creative Eco-System

Is the current elitist agency model sustainable in a world where creativity has been democratized? eYeka shared the stage with ADK at Spikes Asia 2013 in Singapore to talk about a new, more creative and more profitable model for agencies. … Continue reading

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UNILEVER : Crowdsourcing bid for torrent of fresh ideas to reinvent how we shower

It is often said that the best ideas occur in the shower but in a modern twist, Unilever is thinking outside the cubicle with the announcement it will harness the potential of ‘crowdsourcing’ in its quest to discover the shower … Continue reading

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A crowdsourcing view on the Omnicom-Publicis merger: delaying the inevitable.

John Winsor, CEO of Victors & Spoils and chief innovation officer of Havas and our very own Francois Petavy, CEO of co-creation community eYeka co-authored a provocative thought-piece on the Omnicom-Publicis merger. It is provocative as it contains a fundamental … Continue reading

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eYeka speaking at the largest crowdsourcing conference in Brazil

François Pétavy, CEO of eYeka will be speaking at the Conferência Crowdsourcing in São Paulo on the 23rd of July. There is a packed agenda with participants such as Don Tapscott, John Winsor, Peter Espersen and Marina Miranda and plenty … Continue reading

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eYeka @ CrowdSourcingWeek Singapore, 4th of June

We are excited to be part of CrowdSourcingWeek Singapore, the first weeklong global event on everything “Crowd”. François Pétavy, CEO of eYeka will be speaking at CrowdSourcingWeek in Singapore on June 4th, 12:10 on the topic of “Do it with … Continue reading

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Crowdsourcing? The agency creative no bulls’ view

Consumers are populating YouTube with a staggering 72 hours of video every minute. Many feature their favorite brands. Marketers are starting to notice. What are the implications for creative and media agencies? Are crowdsourcing platforms foes, friends or frenemies to … Continue reading

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