Author Archives: joelcere

About joelcere

Joël was Global Insights & Innovation Director for eYeka. Ex-agency man - 14 years in advertising, PR, media and digital - who dabbed in startups as co-founder, investor or partner, he is passionate about innovation, disruptive ideas, marketing and business strategy. He has a keen interest in contemporary art, eco-preservation, futurecasting and becoming editor-at-large for Food & Travel.

8 Brands That Crowdsource Marketing & Product Ideas: Citroen, Coca-Cola & eYeka Featured On Econsultancy

Coca-Cola is listed as one of the 8 brands that crowdsource marketing and product ideas on Econsultancy with our « energizing refreshment » project used as an example. Noteworthy fact:  » The winning ad outperformed a lot of Coca-Cola’s commissioned work based … Continue reading

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5 signs that crowdsourcing will cross the chasm in 2013

François Pétavy, CEO of eYeka explains in how crowdsourcing will shift from experimentating to mainstream among big brand owners this year. We have five reasons to believe this is imminent:

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Introducing eYeka PULSE: Now Anyone Can Suggest Ideas To Brand Marketers

eYeka PULSE is a fun online tool that allows anyone to suggest new ideas about products or marketing to brands. Because it is text-based, it is a perfect complement to existing eYeka creative challenges, allowing a wider range of people … Continue reading

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Unilever brands take the lead in co-creation with eYeka

Picture by Spikes Asia delegate Singpentinkhappy|

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New research proves consumer co-creation has a lasting impact on sales

Ed Malthouse, Research Director at the IMC Spiegel Research Initiatives, Northwestern University together with research associates Su Jung Kim and Mark Vandenbosch analyzed social media and purchasing data from Canadian company LoyaltyOne’s Air Miles. They found that when consumers are … Continue reading

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What is crowdsourcing’s ROI? McKinsey Global Institute reports

The McKinsey Global Institute in its report « The Social Economy: Unlocking Value and Productivity Through Social Technologies » estimates that leveraging social technologies and platforms including crowdsourcing and co-creation could improve productivity of high-skilled knowledge workers by 25% and contribute between … Continue reading

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eYeka & consumer creativity @ the Cannes Lions

We have brought consumer creativity at the Cannes Lions. Our 2 workshops were extremely well received with many marketers, agencies and professional creatives getting a better understanding on how creative individuals can contribute a wealth of fresh and original creative … Continue reading

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