Author Archives: Laura

About Laura

Laura Liang was a strategic planner in eYeka. She is an insight catcher and seeks for varied ways to reveal the underlying insight behind different social phenomena and human behaviors. And she utilizes them to form the strategy for brands and to inspire creativity. Laura has passion for art and music, she's a indie music lover and enjoys all the art-related activities, in her spare time, she practices yoga and loves reading and writing. She now works as Planning Director at Ogilvy & Mather in Singapore.

A Trend Report Based on Crowdsourced Retail Ideas

At eYeka, an experienced team of strategic planners analyzes the entries that are being submitted to contests, delivering either a simple analysis (thematic clustering, recommendation on potential routes) or a deep analysis (goes further into unlocking insights and trends, often … Continue reading

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The 7 Plots of Great Consumer-Generated Content

– In his book Seven Basic Plots, Christopher Booker explains that seven archetypal themes recur in every kind of storytelling: Overcoming the monster, Rags to riches, Quest, Voyage, Return, Comedy, Tragedy and Rebirth. Storytelling in movies, TV series and TV … Continue reading

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Co-Creation as the Powerhouse of the Brand Ecosystem

Nate Elliot, a principal analyst at Forrester said in a blog post titled How To Build An Interactive Brand Ecosystem that “leading your brand with interactive marketing isn’t about choosing one channel over another; it’s about rethinking how all our … Continue reading

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Collaboration vs. Solitude

Solitude is out. Collaboration is in. In her recent article “The rise of the new groupthink” Susan Cain challenges the received idea  “to which our companies, our schools and our culture are in thrall », that « creativity and achievement come from an … Continue reading

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Why do we create?

Vika Shah’s thought economics blog carries an interview with Philippe Starck, one of the most prolific designers of the last half-century. In this interview, Stark explains his passion and motivation for design. He said: “Design is just an application of … Continue reading

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Co-creation as a lifestyle

But couldn’t everyone’s life become a work of art? Why should the lamp or the house be an art object, but not our life? – Michel Foucault’s quotes on 【the arts of existence (life as a work of art) 】 … Continue reading

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