Author Archives: Scott Teng
Thoughts from Judging Panel for Spikes Asia co-creation seminar
Recently, I was given the chance to sit in with, what must be, the world’s who’s who of advertising and marketing as they decide on which co-created entry from our recent Coke contest should be showcased at Spikes Asia and … Continue reading
Posted in Events, Our expertise, What a participative world
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Brands in Asia are using co-creation to innovate too!
Asia has been having her share of limelight in recent times, and in terms of businesses, it appears to be mostly good news. It is probably safe to say that everybody wants a piece of Asia. However in the field … Continue reading
Posted in Our expertise, What a participative world
Tagged Asia, China, co-creation, Innovation, open innovation
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Why should you engage with the most creative of all consumers?
I did say in my previous entry that today’s entry would be on how Asian brands leverage on co-creation. But in a meeting earlier last week I happened to find myself answering this question: “Why do we choose to engage the … Continue reading
Posted in About us, Our expertise
Tagged co-creation, consumers, creativity, Innovation, market research
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The Power of the People: Crowdsourcing Versus Co-creation
Depending on which part of the world you are from, the move towards “power to the people” (or more specifically crowdsourcing and co-creation) is either a very powerful trend that has taken over industries by storm, or one that is … Continue reading
