Author Archives: Scott Teng

About Scott Teng

Former Regional Collaborative Planner at eYeka, Scott helped enabling brands to tap into the collective creativity of the eYeka community to ideate on current problems and come up with unconventional and innovative solutions. Scott studied Communications and Psychology in Singapore and is a self-professed Apple fan! He now works as Senior Research Executive in a qualitative research company in Singapore

Thoughts from Judging Panel for Spikes Asia co-creation seminar

Recently, I was given the chance to sit in with, what must be, the world’s who’s who of advertising and marketing as they decide on which co-created entry from our recent Coke contest should be showcased at Spikes Asia and … Continue reading

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Brands in Asia are using co-creation to innovate too!

Asia has been having her share of limelight in recent times, and in terms of businesses, it appears to be mostly good news. It is probably safe to say that everybody wants a piece of Asia. However in the field … Continue reading

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Why should you engage with the most creative of all consumers?

I did say in my previous entry that today’s entry would be on how Asian brands leverage on co-creation. But in a meeting earlier last week I happened to find myself answering this question: “Why do we choose to engage the … Continue reading

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The Power of the People: Crowdsourcing Versus Co-creation

Depending on which part of the world you are from, the move towards  “power to the people” (or more specifically crowdsourcing and co-creation) is either a very powerful trend that has taken over industries by storm, or one that is … Continue reading

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