Author Archives: stephen

Move-over Crowd-Sourcing, Social Co-Creation is in town!

Despite being hailed as the future of business decision-making by Jeff Howe in 2006, crowd-sourcing has experienced a negative reputation of late, as experts from across the marketing industry regularly hold heated debates as to whether as a discipline, crowd-sourcing … Continue reading

Posted in Our expertise | Tagged | 1 Comment

The art of co-creation

By Hugh Jordan. There is still some confusion in large agencies about the difference between crowdsourcing and co-creation, says Stephen Wise, md of eYeka. “Crowdsourcing is essentially outsourcing a task and trying to tap into many minds, either globally or … Continue reading

Posted in Interviews | Tagged , | Leave a comment

Sex sells. It also gets consumers co-creating.

eYeka explains why sex and humour go hand-in-hand, when it comes to getting men to engage and participate with a male grooming brand – within a regulated community. Over the years, the male-grooming industry has carved a role for itself … Continue reading

Posted in Co-creating companies | Tagged | Leave a comment