Author Archives: Yannig
Can You Be Creative When You’re Hungry? #HungryMistakes #Snickers #Crowdsourcing
Snickers is just nougat, topped with caramel and peanuts, enrobed in milk chocolate – or is it? No, Snickers is more. Snickers satisfies. Snickers allows you NOT to feel hungry. Eating a Snickers gets you back to your normal self. That’s … Continue reading
Creatives Participate in #eYeka10 With Community-Created Website Designs
As you know, this year eYeka celebrates its 10th birthday! All along 2016, we will be celebrating this milestone in helping brands to connect with the creative people from all over the globe. First we decided to give the eYeka … Continue reading
C’est Le Nord! Rejoignez-nous au #ComEnOrDay2016 à Lille le Mardi 8 Mars
Comment réhabiliter la publicité ? Est-il possible que la publicité émerveille de nouveau et joue son rôle de vecteur des messages de communication commerciale ? Comment la publicité peut-elle encore capter l’attention, séduire et créer de l’adhésion à une marque … Continue reading
We Have Spent A Fantastic Year With P&G ? Let’s Make 2016 Even Better!
In 2015, Procter & Gamble was eYeka’s #1 client! The community has generated over 4,200 raw creative entries for 31 projects from across P&G’s main hubs in Cincinnati, Geneva, Singapore, Panama & Guangzhou. We deliver raw creative inspiration, polished creative … Continue reading
What Predicts Crowdsourcing Participation? It’s Not As Easy As You Think #Research
On Wednesday January 13th, I defended my PhD within the prestigious walls of Sorbonne University. The topic was crowdsourcing, specifically it was to understand crowdsourcing participation by looking at some key predictors such as peoples’ attitudes towards the creative brief … Continue reading
This Dating Website « Cheated » On Its Branding, With The Help Of eYeka’s Community
Gleeden is an online dating community and social network primarily marketed to women – specifically those who are in a relationship. It is the worldwide leading service of this kind and, with more than 2.7 million members, has a massive … Continue reading
ADK’s @MasayaHaraguchi About Collaborating With Consumers
Since 2011, the Japanese agency ADK and eYeka are working hand in hand to bring consumer creativity to Japan’s brands. This collaboration allowed leading brands like Panasonic and Daily Club to tap into the collective creative power of eYeka’s community … Continue reading