Author Archives: Yannig

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at www.yannigroth.com

Can You Be Creative When You’re Hungry? #HungryMistakes #Snickers #Crowdsourcing

Posted on mars 31, 2016 by Yannig

Snickers is just nougat, topped with caramel and peanuts, enrobed in milk chocolate – or is it? No, Snickers is more. Snickers satisfies. Snickers allows you NOT to feel hungry. Eating a Snickers gets you back to your normal self. That’s … Continue reading →

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Creatives Participate in #eYeka10 With Community-Created Website Designs

Posted on mars 24, 2016 by Yannig

As you know, this year eYeka celebrates its 10th birthday! All along 2016, we will be celebrating this milestone in helping brands to connect with the creative people from all over the globe. First we decided to give the eYeka … Continue reading →

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C’est Le Nord! Rejoignez-nous au #ComEnOrDay2016 à Lille le Mardi 8 Mars

Posted on février 23, 2016 by Yannig

Comment réhabiliter la publicité ? Est-il possible que la publicité émerveille de nouveau et joue son rôle de vecteur des messages de communication commerciale ? Comment la publicité peut-elle encore capter l’attention, séduire et créer de l’adhésion à une marque … Continue reading →

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We Have Spent A Fantastic Year With P&G ? Let’s Make 2016 Even Better!

Posted on janvier 19, 2016 by Yannig

In 2015, Procter & Gamble was eYeka’s #1 client! The community has generated over 4,200 raw creative entries for 31 projects from across P&G’s main hubs in Cincinnati, Geneva, Singapore, Panama & Guangzhou. We deliver raw creative inspiration, polished creative … Continue reading →

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What Predicts Crowdsourcing Participation? It’s Not As Easy As You Think #Research

Posted on janvier 15, 2016 by Yannig

On Wednesday January 13th, I defended my PhD within the prestigious walls of Sorbonne University. The topic was crowdsourcing, specifically it was to understand crowdsourcing participation by looking at some key predictors such as peoples’ attitudes towards the creative brief … Continue reading →

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This Dating Website « Cheated » On Its Branding, With The Help Of eYeka’s Community

Posted on décembre 22, 2015 by Yannig

Gleeden is an online dating community and social network primarily marketed to women – specifically those who are in a relationship. It is the worldwide leading service of this kind and, with more than 2.7 million members, has a massive … Continue reading →

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ADK’s @MasayaHaraguchi About Collaborating With Consumers

Posted on décembre 14, 2015 by Yannig

Since 2011, the Japanese agency ADK and eYeka are working hand in hand to bring consumer creativity to Japan’s brands. This collaboration allowed leading brands like Panasonic and Daily Club to tap into the collective creative power of eYeka’s community … Continue reading →

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