Author Archives: Yannig

About Yannig

Yannig was Marketing Manager at eYeka, responsible for PR, communication and research. Interested in marketing, innovation and design-related topics, he also loves to free his head by cycling, running, reading or drawing. Yannig, who holds an MSc from ESSCA School of Management and a PhD from University Paris 1 Panthéon-Sorbonne, tweets under @YannigRoth and blogs at

How P&G Uses Crowdsourcing To Build The #ChangeDestiny Brand Platform With Consumers

To strengthen its connection with younger consumers, SK-II was looking for fresh ideas to develop and communicate its #ChangeDestiny platform. With 75% of its members being Millennials, the eYeka community was the perfect channel to discover what would make them … Continue reading

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Comment Les Marques du Luxe Utilisent le Crowdsourcing

Les marques de luxe n’utilisent pas le crowdsourcing? Faux. De nombreuses marques comme Hermès, Louis Vuitton (oui!) ou Burberry font appel à la créativité de la foule pour leurs campagnes de communication ou pour impliquer les consommateurs dans leur processus … Continue reading

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eYeka Helps @SINGAPROJECT Furbish Their New Office

SINGA encourages solidarity with men and women who flee their home country, fearing persecution due to their race, religion, nationality, their belonging to a specific social group or their political opinions. Their mission is to support refugees in their socio-economic … Continue reading

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eYeka’s Community Contributes To The Charlie Archive at the Harvard Library

The attacks of January 2015 against Charlie Hebdo in Paris, where eYeka is headquartered, have started a vigorous debate on fundamental issues such as freedom of expression, respect for other beliefs, and the borders of creativity. In line with our … Continue reading

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Tea Is Fun! A Video Campaign Gives Japanese Tea A Makeover

Daily Club tea is the top tea bag brand in Japan. While Japanese consumers trust and like the market leader, the brand also expects to be challenged by the competition of other beverages and formats such as coffee, green tea … Continue reading

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This Crowdsourced Campaign Idea For Citigroup’s Banamex Tested 20% Higher Than Others

Banamex, a Citibank Group bank that has been supporting the development of Mexico and its people for over 130 years, was looking for inspiration for its brand communication. In a hunt for fresh ideas, the country’s largest financial institution challenged … Continue reading

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Overcoming a Japanese Cultural Taboo with Videos from Lithuania, the USA and France

Do you remember the Help Cancer Patients contest, in which we asked the community to submit videos & animations that encourage cancer patients to share their pain in order to get better treatment? Our client was Shionogi, a major pharmaceutical company … Continue reading

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