Author Archives: Yaoqi Lai
eYeka & Duracell will be speaking @ MRMW NA in Cincinnati in April 2018
On April 25, 2018, Julie Rozek, eYeka’s Managing Director will be at MRMW North America in Cincinnati, speaking about “The Beauty of Insights: How Crowdsourcing Intelligence Enriches, Accelerates & Simplifies Go-to Market Initiatives”.
Posted in Events, Our expertise, Uncategorized
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See How Coca-Cola, Nestlé and Carlsberg Co-Create to Increase Consumption
Do you want to motivate more consumers to consider your brand and drive purchase? Activations can be strategic or tactical in nature, in-store, digital or cross-channel. The winning recipe is always rooted in a powerful insight, fresh creativity, and … Continue reading
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Bust the Myth: “Consumer Insights Must Come From Traditional Research Methods”
Starting from kindergarten, we tell our stories through crayons and finger painting, more than through words, or telling stories. As any qualitative expert knows, the transformative potential lies in what’s beyond the declarative. At eYeka, we invite global creative consumers … Continue reading
Posted in Crowdsourcing, Newsletter, Research, Uncategorized
Tagged crowdsoucing, Insights, market research
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P&G, the Lead FMCG User in Creative Crowdsourcing, Continues to Innovate!
Last week, eYeka released the new edition of The State of Crowdsourcing, which tracks the evolution of creative crowdsourcing across vendors and FMCG companies. In conclusion, 2016 witnessed an accelerated pace of change as crosourcing enters the “Age of Ideation”. … Continue reading
Posted in Clients, Co-creating companies, Crowdsourcing, Newsletter
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Creative Crowdsourcing Leader eYeka Releases 2017 Industry Report and Welcomes The age of Ideation
One year after celebrating the 10th birthday of crowdsourcing, eYeka publishes the 2017 State of Crowdsourcing report, highlighting the accelerated pace of change of an industry that has entered the “Age of Ideation” and predicting evolutions of creative crowdsourcing in … Continue reading
Posted in Crowdsourcing, Press releases, Research, Whitepapers
Tagged collective creativity, crowdsoucing, marketing
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See How Nestlé, Pepsico and Ferrero are Integrating Crowd Creativity into their Agency eco-system
Clients have started asking eYeka to develop TV and online video scripts. The motivations and the contexts vary, but the overwhelming driver is Clients’ desire for choice, diversity and volume. The most common objective is to nourish the Agency brief, … Continue reading
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Bust the Myth – « Great Ideas Must Come from The Target Market »
The eYeka community of creative consumers helps Consumer Market Intelligence professionals infuse fresh creativity into marketing challenges, upstream in the NPD or campaign development process. Clients often challenge us on one of our core principles: great ideas come from anywhere.
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