Category Archives: Case Study

Our Newsletter of November 2013: Boosting the Viewership of Listerine’s Youtube Channel

In 2012, Listerine launched a major TVC campaign called Mouth v. Life in the UK. This campaign was supported with a significant investment on Youtube, through a dedicated Listerine channel, generating a staggering 2.5 million views. Creative agency JWT was … Continue reading

Posted in Case Study, Newsletter | Tagged , , | Leave a comment

What Is The ROI Of Crowdsourcing? eYeka First To Demonstrate How Crowdsourcing Increases Return-On-Marketing-Investment Through Case Studies

Pick one of you favorite consumer brands and chances are that the product you bought or the advertising campaign you watched has been developed with creative input from consumers. In fact, 72 of the World’s biggest brands are already co-creating … Continue reading

Posted in Case Study, Clients, Co-creating companies, Data, Our expertise | Tagged , , , , , , , | Leave a comment

Crowdsourcing? The agency creative no bulls’ view

Consumers are populating YouTube with a staggering 72 hours of video every minute. Many feature their favorite brands. Marketers are starting to notice. What are the implications for creative and media agencies? Are crowdsourcing platforms foes, friends or frenemies to … Continue reading

Posted in Case Study, Co-creating companies, Webinars | Tagged , , | Leave a comment

Early Examples of Creative Crowdsourcing: Pepsi and Google

We’ve recently announced the launch of the world’s first timeline of crowdsourcing by brands. It is being constantly updated with past and present cases, and we’re happy to see that more than 200 crowdsourcing initiatives are featured on the timeline, … Continue reading

Posted in Case Study, Co-creating companies, What a participative world | Tagged , , | 2 Comments

Coca-Cola & eYeka: Interpreting ‘Energizing Refreshment’ through online co-creation

If you learn faster with images than with words, you will find this case study appealing: Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: « Energizing refreshment » through videos, animations, illustrations and photographs that could be used in … Continue reading

Posted in Case Study, Uncategorized | Tagged , , , , | 3 Comments