Category Archives: Clients
P&G, the Lead FMCG User in Creative Crowdsourcing, Continues to Innovate!
Last week, eYeka released the new edition of The State of Crowdsourcing, which tracks the evolution of creative crowdsourcing across vendors and FMCG companies. In conclusion, 2016 witnessed an accelerated pace of change as crosourcing enters the “Age of Ideation”. … Continue reading
Posted in Clients, Co-creating companies, Crowdsourcing, Newsletter
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Pantene & eYeka – One Creative Idea, Multiple Touch Points, Great Results
“If you build it, they will come”. Every seasoned marketer knows that a successful launch of a new product requires a great idea and an excellent launch execution. According to Nielsen, “nearly one-third of innovations launched lack sufficient marketing support … Continue reading
Posted in Case Study, Clients, Crowdsourcing
Tagged activation, creative consumer, marketing
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Creative Consumers Have a Lot to Share About Beauty
With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to … Continue reading
Posted in Advertising, Clients, Contests, Crowdsourcing, Uncategorized
Tagged advertising, beauty, branding, trend
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These Videos Allowed CRUNCH Cereals to Engage Gen Z Consumers and Improve Sales
Among all the ready-to-eat cereal brands on the shelf, CRUNCH is known for its extreme crunchiness. But this distinctive product proposition isn’t enough to stay relevant with Gen Z in the highly competitive category of ready-to-eat cereals. On top of … Continue reading
Posted in Case Study, Clients, Our campaigns
Tagged brand content, co-creation, crowdsourcing, social content
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We Have Spent A Fantastic Year With P&G ? Let’s Make 2016 Even Better!
In 2015, Procter & Gamble was eYeka’s #1 client! The community has generated over 4,200 raw creative entries for 31 projects from across P&G’s main hubs in Cincinnati, Geneva, Singapore, Panama & Guangzhou. We deliver raw creative inspiration, polished creative … Continue reading
This Dating Website « Cheated » On Its Branding, With The Help Of eYeka’s Community
Gleeden is an online dating community and social network primarily marketed to women – specifically those who are in a relationship. It is the worldwide leading service of this kind and, with more than 2.7 million members, has a massive … Continue reading
Freedom Or Nightmare? Watch eYeka’s Community’s Videos About Young People Living Alone
Remember the first time you live alone, you were so excited that you were jumping on the sofa? Leopalace21, a leading innovator in apartment rentals in Asia, focuses on strengthening their offer to young people and students who are about to … Continue reading
Posted in Clients, Contests, Our campaigns, Uncategorized
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