Category Archives: Clients
How P&G Uses Crowdsourcing To Build The SK-II Brand #ChangeDestiny
A brand can have one thousand ways to picture, express and position itself. However, there is only one thing that matters, which is how the consumers see it. That’s why brands do their best to make consumers fall in love … Continue reading
Posted in Case Study, Clients
Tagged consumers, creativity, crowdsourcing, ideation, millennials, video content
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Overcoming a Japanese Cultural Taboo with Videos from Lithuania, the USA and France
Do you remember the Help Cancer Patients contest, in which we asked the community to submit videos & animations that encourage cancer patients to share their pain in order to get better treatment? Our client was Shionogi, a major pharmaceutical company … Continue reading
AIDES and eYeka Win a « Silver » Prize at Grand Prix du Brand Content 2015
In November 2013, one of the leading HIV/AIDS organizations in Europe, AIDES, launched a contest on eYeka to make people change their mind about the female condom: « Create an original and sharable video that portrays female condoms in an appealing … Continue reading
Nescafé Reveals The Community’s « Fresh Start » Videos #ItAllStarts
What do Office Games, French street rappers and an Inventor have in common? They all start with a NESCAFÉ! In August 2014, Nescafé challenged the community to submit videos based on the “It all starts with a NESCAFÉ” motto. « Tell … Continue reading
Posted in Case Study, Clients, Contests, Our campaigns
Tagged advertising, brand content, marketing, video
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Watch These Chinese and British Animations Promoting Saudi Fruit Juice
Established in 1982 in the Eastern Province of Saudi Arabia, NADA is one of the leading producers, manufacturers and distributors of fresh dairy, fresh juice and long life milk and juice products, and you can find their products throughout the … Continue reading
Oral-B’s Connected Toothbrush Wins German Design Award
Earlier this year, Oral-B launched the world’s first connected toothbrush to help consumers improve their oral health. The brand sought inspiration for this new product by crowdsourcing ideas on eYeka, asking our community of consumers what a connected electrical toothbrush … Continue reading
Posted in Clients, Co-creating companies
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The Winning eYeka Spot For @AssoAIDES Is Broadcasted on French TV #WAD2014 #CloseTheGap
It’s World Aids Day 2014 (#WAD2014) today, an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. To celebrate this important day, we … Continue reading
