Category Archives: Co-creating companies
P&G, the Lead FMCG User in Creative Crowdsourcing, Continues to Innovate!
Last week, eYeka released the new edition of The State of Crowdsourcing, which tracks the evolution of creative crowdsourcing across vendors and FMCG companies. In conclusion, 2016 witnessed an accelerated pace of change as crosourcing enters the “Age of Ideation”. … Continue reading
Posted in Clients, Co-creating companies, Crowdsourcing, Newsletter
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ADK’s @MasayaHaraguchi About Collaborating With Consumers
Since 2011, the Japanese agency ADK and eYeka are working hand in hand to bring consumer creativity to Japan’s brands. This collaboration allowed leading brands like Panasonic and Daily Club to tap into the collective creative power of eYeka’s community … Continue reading
Posted in Co-creating companies, Partners
Tagged advertising, co-creation, creativity, crowdsourcing, culture
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The Top 10 Crowdsourcing Campaigns of 2014
The world’s biggest advertisers have increased their usage of crowdsourcing by nearly 50% year over year, making 2014 a year that ushered crowdsourcing into mainstream marketing. To illustrate that fact, we would like to share our top global crowdsourcing campaigns … Continue reading
Posted in Advertising, Co-creating companies, Crowdsourcing
Tagged advertising, creativity, crowdsourcing, eyeka
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Oral-B’s Connected Toothbrush Wins German Design Award
Earlier this year, Oral-B launched the world’s first connected toothbrush to help consumers improve their oral health. The brand sought inspiration for this new product by crowdsourcing ideas on eYeka, asking our community of consumers what a connected electrical toothbrush … Continue reading
Posted in Clients, Co-creating companies
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See The Winning Eurostar Spots, Now Amplified Online By Eurostar
From today, Eurostar’s social media channels will start to feature crowdsourced videos that depict authentic stories about the unexpected things people have discovered in one of Eurostar’s destinations. These videos, which were crowdsourced by Eurostar on the leading creative crowdsourcing … Continue reading
Posted in Clients, Co-creating companies, Our campaigns
Tagged brand content, crowdsourcing, social media, video
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Three eYeka Creators Fetaured in Panasonic’s Latest Campaign
Yesterday, Panasonic Corporation announced the launch of its latest digital campaign for its ultra-high definition VIERA 4KTV. Panasonic’s innovative advertising campaign features original videos by winners of the Viera 4K contest (Niwina and aceblvd from France & JulianCa from Colombia) … Continue reading
Posted in Clients, Co-creating companies, Coverage
Tagged advertising, brand content, campaign, client, creativity, video
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You Won’t Believe Who Inspired Unilever’s “Dirt Is Good” TVC
Do you believe that good ideas can come from anywhere? Here’s a case in point: As part of its multi-brands communication platform “Dirt Is Good”, Unilever was looking to show mums that letting their children get dirty was a good … Continue reading
Posted in Clients, Co-creating companies, Newsletter
Tagged advertising, animation, creative, TVC
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