Category Archives: Coverage
Comment Les Marques du Luxe Utilisent le Crowdsourcing
Les marques de luxe n’utilisent pas le crowdsourcing? Faux. De nombreuses marques comme Hermès, Louis Vuitton (oui!) ou Burberry font appel à la créativité de la foule pour leurs campagnes de communication ou pour impliquer les consommateurs dans leur processus … Continue reading
Three eYeka Creators Fetaured in Panasonic’s Latest Campaign
Yesterday, Panasonic Corporation announced the launch of its latest digital campaign for its ultra-high definition VIERA 4KTV. Panasonic’s innovative advertising campaign features original videos by winners of the Viera 4K contest (Niwina and aceblvd from France & JulianCa from Colombia) … Continue reading
Posted in Clients, Co-creating companies, Coverage
Tagged advertising, brand content, campaign, client, creativity, video
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Why crowdsourcing can solve the ‘always-on’ conundrum.
Reckitt Benckiser’s US CMO said recently in an interview to Forbes: « When you are on Facebook, your competitive set is actually not the Unilevers or the Procters of the world, but your uncle’s vacation, your sister’s new baby and all … Continue reading
Posted in About us, Coverage, Interviews, Our expertise, Trends & prospective, What a participative world
Tagged always-on, Content, crowdsourcing, marketing, marketing magazine, video
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Forbes features eYeka community ideas from « Reinvent Voting »
Remember the Reinvent Voting for the Facebook Generation contest, on eYeka earlier this year? We were looking for videos and animations that illustrated the community’s creative ideas about voting. The objective was to show how making it easier and more … Continue reading
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