Category Archives: Crowdsourcing
10 Years After Its Birth, How Are Brands Using Crowdsourcing? #CSReport2016
One year ago, eYeka published its « The State of Crowdsourcing in 2015 » trend report unveiling how creative crowdsourcing had been used by brands and agencies since the birth of the phenomenon in the mid-2000s. In the report, we … Continue reading
Posted in Crowdsourcing, Reports, Trends & prospective
Tagged crowdsoucing, Innovation, open innovation, trend
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The Top 10 Crowdsourcing Campaigns of 2014
The world’s biggest advertisers have increased their usage of crowdsourcing by nearly 50% year over year, making 2014 a year that ushered crowdsourcing into mainstream marketing. To illustrate that fact, we would like to share our top global crowdsourcing campaigns … Continue reading
Posted in Advertising, Co-creating companies, Crowdsourcing
Tagged advertising, creativity, crowdsourcing, eyeka
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Coca-Cola China Is Asking eYeka’s Community For Refreshing Advertising Ideas
To find novel and creative ways to communicate what Coca-Cola’s great taste means to consumers, the brand and its advertising agency have partnered with eYeka, the world’s leading creative crowdsourcing platform, asking creative individuals to submit videos as well as … Continue reading
First Print Ad Campaign Displays Connection Of Brands And Creatives Through Crowdsourcing
How do you get crowdsourcing’s most impactful stories noticed by marketers? The first thing is obviously to have a great online platform, a vibrant creative community and a thriving client base. We do our best to showcase all three of … Continue reading
Posted in About us, Advertising, Crowdsourcing, Our campaigns
Tagged advertising, crowdsourcing
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The Legal Responsibilities Of Crowdsourcing Stakeholders, by Eric Favreau #eYekalegal
In our effort to educate about crowdsourcing and provide some useful content to all those who are interested in it, we are (also) writing articles in specialized journals. Here is an English introduction into some of the points made in … Continue reading
What Aimée, eYeka’s Legal Intern, Learnt About Crowdsourcing From a Legal Perspective
Over the last 8 months, Aimée Perney has been eYeka’s legal intern, helping us simplifying the user experience of contest participants and explaining legal aspects of crowdsourcing to our clients. Aimée’s journey at eYeka is coming to an end, we … Continue reading
My Crowdsourcing Week Presentation « How Naïve Experts Can Help Brands Generate Breakthroughs »
Crowdsourcing Week Brussels: How Naïve Experts Can Help Brands Generate Breakthroughs from eYeka Online communities are a wealth of talent, creativity and resources that can elevate brands and its outreach. In this presentation, given at Crowdsourcing Week Brussels on June … Continue reading
