Category Archives: Newsletter
Bust the Myth: “Consumer Insights Must Come From Traditional Research Methods”
Starting from kindergarten, we tell our stories through crayons and finger painting, more than through words, or telling stories. As any qualitative expert knows, the transformative potential lies in what’s beyond the declarative. At eYeka, we invite global creative consumers … Continue reading
Posted in Crowdsourcing, Newsletter, Research, Uncategorized
Tagged crowdsoucing, Insights, market research
1 Comment
P&G, the Lead FMCG User in Creative Crowdsourcing, Continues to Innovate!
Last week, eYeka released the new edition of The State of Crowdsourcing, which tracks the evolution of creative crowdsourcing across vendors and FMCG companies. In conclusion, 2016 witnessed an accelerated pace of change as crosourcing enters the “Age of Ideation”. … Continue reading
Posted in Clients, Co-creating companies, Crowdsourcing, Newsletter
Leave a comment
PepsiCo Marketers, Need Fresh Ideas For This Year’s PSP?
Do you need breakthrough innovation ideas for your PSP and/or AOP? We know that this time of the year is a busy period, and our community can bring in some actionable and fresh creativity! In recent years, the eYeka community … Continue reading
eYeka Is 10 Years Old. Here’s How We Looked Aged 10 #eYeka10
Founded in January 2006, eYeka has just turned 10 years old. A decade that kept us busy helping brands reinvent themselves with the help a global community that now boasts more than 330,000 individuals in 167 countries. After more than … Continue reading
We Have Spent A Fantastic Year With P&G ? Let’s Make 2016 Even Better!
In 2015, Procter & Gamble was eYeka’s #1 client! The community has generated over 4,200 raw creative entries for 31 projects from across P&G’s main hubs in Cincinnati, Geneva, Singapore, Panama & Guangzhou. We deliver raw creative inspiration, polished creative … Continue reading
Over 330,000 Creatives Wish You A Happy New Year!
This year, eYeka has helped the world’s leading brands solve their marketing challenges. Among over 200 projects conducted for more than 150 brands, here are some of their testimonials.
Posted in Case Study, Newsletter
Tagged community, crowdsourcing, greetings, social content, workshops
Leave a comment
Think Of The Value Crowdsourcing Brings To Reckitt-Benckiser Brands
None of us can do everything, all the time… Why not ask a global community of over 330,000 creative individuals to work on your Powerbrand’s product innovation challenges in 2016? eYeka uses it’s community as a cost efficient open innovation … Continue reading
