Category Archives: Newsletter

How Mondelez Easy Mac Won The Hearts Of Millennials Back

In August 2012, Mondelez Australia changed the Easy Mac formulation which resulted in a less creamy and cheesy end product. As a result, the brand saw a large consumer backlash with a 320% increase in consumer complaints and significant drop … Continue reading

Posted in Newsletter | Tagged , , , , | Leave a comment

This Consumer-Created #MothersDay Video Got Twice More Shares Than The TVC

Friso Gold was looking to bring its “to do v. today mums” campaign to life with engaging brand videos to create “talkability” among mothers online around the campaign. Friso Gold launched a competition on eYeka, challenging filmmakers and animators to … Continue reading

Posted in Case Study, Newsletter, Our campaigns | Tagged , , , | Leave a comment

How NESCAFÉ Has Revolutionized Its Content Strategy For Millenials

In June 2014, the world’s favorite coffee brand launched a new communication platform and a unified look and feel in the 180 markets. NESCAFÉ’s strategic brand transformation seeks to revive the inspiring spirit of the brand and to re-ignite consumers’ … Continue reading

Posted in Case Study, Newsletter | Tagged , , , | 2 Comments

Meet eYeka Express, Our Crowdsourcing Format For Market Research Professionals

Meet eYeka Express, a new crowdsourcing format developed in order to better serve Consumer & Market Insights (CMI) professionals – both within brands, market research and planning departments – who need a fast and affordable crowdsourcing solution for frequent use. … Continue reading

Posted in Newsletter, Products & Services | Tagged , , , | 1 Comment

How A Coffee Maker Crowdsourced A Packaging Design That Stands Out

Doncafé, a leading coffee brand marketed by the 5th largest coffee maker in the world Strauss Group, wanted to make its small-size instant coffee mixes stand out on the crowded coffee shelves. Without changing the size or the shape of the … Continue reading

Posted in Case Study, Newsletter | Tagged , | Leave a comment

Season’s Greetings from eYeka And My Top 10 Crowdsourced Campaigns of 2014

Dear eYeka friends, As 2014 is coming to a close, this is the time to step back. As you know, we are passionate about crowdsourcing and co-creation at eYeka. And what a year it will have been! The world’s biggest … Continue reading

Posted in Newsletter | Tagged , | Leave a comment

How Crowdsourcing Helped A Venerable Brand Reconnect With Millenials

Australia Post is a government business enterprise set-up in 1809 to provide postal services, agency services and logistics throughout Australia. Through its “Declare Independence” campaign, the company was looking to grow awareness of its products and services tailored for young … Continue reading

Posted in Case Study, Clients, Newsletter | Tagged , , , | Leave a comment