Category Archives: Newsletter

Want To Get More Of Your 2015 Marketing Budget? Think Crowdsourcing!

Dear all, Many of us need to plan for more with less in 2015, and I believe we can help. Millennials already spend the majority of their media time on digital devices and it is no surprise 56% of marketers … Continue reading

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How Eurostar Took Its Brand Storytelling To The Next Level

In October 2013, Eurostar launched its « Stories Are Waiting » campaign, in which the brand shared stories of real people and places in London and Paris through a series of TV adverts. As part of this campaign, the brand also launched … Continue reading

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Here’s How Panasonic Made TV Cool For Youths Again

To promote its VIERA 4KTV, an ultra-high definition set with a massive 65-inch screen as the perfect screen to enjoy watching online videos, Panasonic decided to engage with creative people who produce such Youtube videos at the first place. Panasonic … Continue reading

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How KLM Reached 1.2 Million Views

KLM wanted to engage a young, tech-savvy audience in Asia through online videos to let them know of its travel app that allows passengers to plan, manage and share their journeys entirely from their smartphones. But communicating solely on product … Continue reading

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You Won’t Believe Who Inspired Unilever’s “Dirt Is Good” TVC

Do you believe that good ideas can come from anywhere? Here’s a case in point: As part of its multi-brands communication platform “Dirt Is Good”, Unilever was looking to show mums that letting their children get dirty was a good … Continue reading

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Our Newsletter of April 2014 – Introducing Pop Tops To Moms As Fun Refreshment

Pop Tops, an Australian fruit juice drink with an iconic on-the-go packaging was looking for a visual way to communicate that its drink is more permissible, fun and adventurous through a single creative that would appeal to both parents and … Continue reading

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Our Newsletter of March 2014 – eYeka & Unruly Launch Social Content Solution For Marketers

Marketers are struggling to deliver the high volume of branded social content that social channels demand. According to the 2013 Chief Marketer Social Media Survey, 37% of marketers feel that creating social media content is too time-consuming, while 13% don’t … Continue reading

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