Category Archives: Our campaigns
These Videos Allowed CRUNCH Cereals to Engage Gen Z Consumers and Improve Sales
Among all the ready-to-eat cereal brands on the shelf, CRUNCH is known for its extreme crunchiness. But this distinctive product proposition isn’t enough to stay relevant with Gen Z in the highly competitive category of ready-to-eat cereals. On top of … Continue reading
Posted in Case Study, Clients, Our campaigns
Tagged brand content, co-creation, crowdsourcing, social content
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Freedom Or Nightmare? Watch eYeka’s Community’s Videos About Young People Living Alone
Remember the first time you live alone, you were so excited that you were jumping on the sofa? Leopalace21, a leading innovator in apartment rentals in Asia, focuses on strengthening their offer to young people and students who are about to … Continue reading
Posted in Clients, Contests, Our campaigns, Uncategorized
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This Consumer-Created #MothersDay Video Got Twice More Shares Than The TVC
Friso Gold was looking to bring its “to do v. today mums” campaign to life with engaging brand videos to create “talkability” among mothers online around the campaign. Friso Gold launched a competition on eYeka, challenging filmmakers and animators to … Continue reading
Posted in Case Study, Newsletter, Our campaigns
Tagged brand content, crowdsourcing, social media, video
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AIDES and eYeka Win a « Silver » Prize at Grand Prix du Brand Content 2015
In November 2013, one of the leading HIV/AIDS organizations in Europe, AIDES, launched a contest on eYeka to make people change their mind about the female condom: « Create an original and sharable video that portrays female condoms in an appealing … Continue reading
Nescafé Reveals The Community’s « Fresh Start » Videos #ItAllStarts
What do Office Games, French street rappers and an Inventor have in common? They all start with a NESCAFÉ! In August 2014, Nescafé challenged the community to submit videos based on the “It all starts with a NESCAFÉ” motto. « Tell … Continue reading
Posted in Case Study, Clients, Contests, Our campaigns
Tagged advertising, brand content, marketing, video
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First Print Ad Campaign Displays Connection Of Brands And Creatives Through Crowdsourcing
How do you get crowdsourcing’s most impactful stories noticed by marketers? The first thing is obviously to have a great online platform, a vibrant creative community and a thriving client base. We do our best to showcase all three of … Continue reading
Posted in About us, Advertising, Crowdsourcing, Our campaigns
Tagged advertising, crowdsourcing
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How Eurostar Took Its Brand Storytelling To The Next Level
In October 2013, Eurostar launched its « Stories Are Waiting » campaign, in which the brand shared stories of real people and places in London and Paris through a series of TV adverts. As part of this campaign, the brand also launched … Continue reading
Posted in Clients, Newsletter, Our campaigns
Tagged brand content, crowdsourcing, newsletter, social media, video
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