Category Archives: Our campaigns

AG2R LA MONDIALE gets creative feedback from beyond its own four walls

In the service sector, competition is so high that any way to get feedback from the market to tailor products to consumers’ needs is absolutely crucial. In a recent blog post, Henry Chesbrough speaks about Open Services Innovation and explains … Continue reading

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Brand-consumer relationship: “Let me tell you how I love you”

eYeka launched a campaign in order to learn more about how consumers imagine their relationship with brands. Many interesting ideas came from the entire world: Europe, Asia, United States…So, what are these ways consumers want to communicate with a brand? … Continue reading

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