Category Archives: Our expertise
eYeka & Duracell will be speaking @ MRMW NA in Cincinnati in April 2018
On April 25, 2018, Julie Rozek, eYeka’s Managing Director will be at MRMW North America in Cincinnati, speaking about “The Beauty of Insights: How Crowdsourcing Intelligence Enriches, Accelerates & Simplifies Go-to Market Initiatives”.
Posted in Events, Our expertise, Uncategorized
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What Predicts Crowdsourcing Participation? It’s Not As Easy As You Think #Research
On Wednesday January 13th, I defended my PhD within the prestigious walls of Sorbonne University. The topic was crowdsourcing, specifically it was to understand crowdsourcing participation by looking at some key predictors such as peoples’ attitudes towards the creative brief … Continue reading
Posted in Our expertise, Research
Tagged brand, creativity, crowdsourcing, culture, participation
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How The World’s Biggest Brands & Companies Use Crowdsourcing #CSReport2015
We are happy to unveil our « The State of Crowdsourcing in 2015 » trend report, which we teased about in late 2014. For the first time since the beginning of the crowdsourcing phenomenon, this report takes a (big) step back to … Continue reading
Posted in Our expertise, Reports, Trends & prospective
Tagged crowdsourcing, Innovation, marketing, trend
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Please Take 3 Minutes To Watch Our Community’s Great Work (This Is eYeka’s Video Showreel)
Have you ever wondered how crowdsourcing can help marketers create relevant content? Have you had doubts about the quality of the content that is being submitted daily on our contest platform? We hope you didn’t – our « social content » case … Continue reading
Posted in About us, Community, Our expertise
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A Trend Report Based on Crowdsourced Retail Ideas
At eYeka, an experienced team of strategic planners analyzes the entries that are being submitted to contests, delivering either a simple analysis (thematic clustering, recommendation on potential routes) or a deep analysis (goes further into unlocking insights and trends, often … Continue reading
Posted in Our expertise, Reports, Trends & prospective
Tagged analysis, crowdsourcing, report, retail, strategy
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The Legal Responsibilities Of Crowdsourcing Stakeholders, by Eric Favreau #eYekalegal
In our effort to educate about crowdsourcing and provide some useful content to all those who are interested in it, we are (also) writing articles in specialized journals. Here is an English introduction into some of the points made in … Continue reading
eYeka’s @NBorgis Will Present Creative Crowdsourcing at @PrintempsEtudes in Paris
We started this year by being present at the ADFEST. Following this, we will now be at ‘Le Printemps des Etudes’ in Paris for the the very first time. In the past, eYeka has participated in many big conferences and advertising … Continue reading
