Category Archives: Our expertise

Creative Crowdsourcing from a Legal Perspective: The Role of the Contest Organizer

After a first blog post about the diversity of contributions you can get in creative crowdsourcing, and another about eYeka’s IP policy, this one concludes our three-part series about creative crowdsourcing from a legal perspective. Let’s indeed have a look … Continue reading

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What Is The ROI Of Crowdsourcing? eYeka First To Demonstrate How Crowdsourcing Increases Return-On-Marketing-Investment Through Case Studies

Pick one of you favorite consumer brands and chances are that the product you bought or the advertising campaign you watched has been developed with creative input from consumers. In fact, 72 of the World’s biggest brands are already co-creating … Continue reading

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« The Big C » – A Guide To Creating, Predicting And Amplifying Video Content That Will Boost Your Marketing ROI #Cmarketing

Video content drives communities, commerce and increasingly CMO’s agenda. But can brands and their agencies, who have been making ads for over 60 years, succeed in creating engaging, shareable online content that  delivers marketing value? This short whitepaper, written by … Continue reading

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Creative Crowdsourcing from a Legal Perspective: eYeka’s IP Policy

This post is the second of a series about legal questions for organizations. In our first post, we differentiated raw ideas from IP-protected, original creative work: « From raw ideas to polished videos, from consumer creativity to professional work… eYeka can … Continue reading

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A crowdsourcing view on the Omnicom-Publicis merger: delaying the inevitable.

John Winsor, CEO of Victors & Spoils and chief innovation officer of Havas and our very own Francois Petavy, CEO of co-creation community eYeka co-authored a provocative thought-piece on the Omnicom-Publicis merger. It is provocative as it contains a fundamental … Continue reading

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A Co-Creation Webinar for the American Continent, Organized by eYeka on Thursday July 18th, 11:00 AM EDT

In a context where the balance of power between consumers and brands has shifted, opening up innovation and marketing to consumers is not an option anymore. By crowdsourcing creative ideas on a global scale directly from consumers, companies like Coca-Cola, … Continue reading

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eYeka @ CrowdSourcingWeek Singapore, 4th of June

We are excited to be part of CrowdSourcingWeek Singapore, the first weeklong global event on everything “Crowd”. François Pétavy, CEO of eYeka will be speaking at CrowdSourcingWeek in Singapore on June 4th, 12:10 on the topic of “Do it with … Continue reading

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