Category Archives: Reports

A crowdsourcing view on the Omnicom-Publicis merger: delaying the inevitable.

John Winsor, CEO of Victors & Spoils and chief innovation officer of Havas and our very own Francois Petavy, CEO of co-creation community eYeka co-authored a provocative thought-piece on the Omnicom-Publicis merger. It is provocative as it contains a fundamental … Continue reading

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What is crowdsourcing’s ROI? McKinsey Global Institute reports

The McKinsey Global Institute in its report « The Social Economy: Unlocking Value and Productivity Through Social Technologies » estimates that leveraging social technologies and platforms including crowdsourcing and co-creation could improve productivity of high-skilled knowledge workers by 25% and contribute between … Continue reading

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