Category Archives: Research

Crowdsourcing new product ideas works, research shows

In the latest issue of the Journal of Product Innovation Management, you’ll find an article titled The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product Ideas (you’ll find an earlier working version here). We already … Continue reading

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How co-creative are the French?

Remember that survey that we did a couple of months ago? We surveyed a representative sample of the French population to find out how much of them lead users and/or emergent nature consumers. Together with Professor Eric Vernette from Toulouse, … Continue reading

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Shopping 2020’s concepts for intelligent virtual mirror unveiled by Microsoft

In June 2011 we asked our community of creators what they would expect shopping to be like in 2020.  From their enthusiastic responses, we identified 5 major themes – Responsible, Augmented, Informed, Facilitated and Experiential – that you can read … Continue reading

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How we could reconcile « creativity » with « rationality » to spur innovation

A great read from a recent edition of Creativity and Innovation Management is the article Stimulating Creative Rationality to Stimulate Innovation. It was writtenby two French researchers: Joëlle Forest, PhD in economics, who likes to explore the relationships between design … Continue reading

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Research shows higher creative engagement of lead-users and emergent customers

In previous blog posts, we talked about research results which compared lead-users to emergent customers in the generation of new product ideas. We also mentioned recent studies which indicate that consumer innovation is NOT a niche phenomenon, and that companies … Continue reading

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eYeka “Sits Atop the Leaderboard” According to Report on Co-Creation Vendors from Leading Independent Research Firm

According to “The Forrester WaveTM: Co-Creation Contest Vendors, September 2011” report, eYeka “sits atop the leaderboard” and is considered “well positioned for future growth.” We were top-ranked for overall current offering, strategy, and market presence with highest scores in customization, … Continue reading

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Why consumer creativity is at least as important as lead userness

This is Pierre Berthon. In 2007, he published “When customers get clever: Managerial approaches to dealing with creative consumers” with Leyland F. Pitt, Steven M. Katesand Ian McCarthy (who commented on a previous post). In this paper, the authors distinguish … Continue reading

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