Category Archives: Uncategorized

Bust the Myth – « Great Ideas Must Come from The Target Market »

The eYeka community of creative consumers helps Consumer Market Intelligence professionals infuse fresh creativity into marketing challenges, upstream in the NPD or campaign development process. Clients often challenge us on one of our core principles: great ideas come from anywhere.

Posted in Uncategorized | Leave a comment

Leveraging Calendar Holidays to bring to life a Brand’s Voice

A calendar strategy allows Brands to participate in national or global conversations that matter to their consumers, while communicating the brand’s voice. On the social web, this emotional approach engages people beyond product attributes & benefits. And, seasonal innovation drives … Continue reading

Posted in Uncategorized | Leave a comment

Creative Consumers Have a Lot to Share About Beauty

With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to … Continue reading

Posted in Advertising, Clients, Contests, Crowdsourcing, Uncategorized | Tagged , , , | Leave a comment

Freedom Or Nightmare? Watch eYeka’s Community’s Videos About Young People Living Alone

Remember the first time you live alone, you were so excited that you were jumping on the sofa? Leopalace21, a leading innovator in apartment rentals in Asia, focuses on strengthening their offer to young people and students who are about to … Continue reading

Posted in Clients, Contests, Our campaigns, Uncategorized | Leave a comment

Watch @JoelCere Talk About The ROI Of Crowdsourcing at @CrowdWeek Singapore

The year 2014 saw its second Crowdsourcing Week Global summit, which was held from April 7th to 11th 2014 in Singapore. Joël Céré, Global Director, Insights & Innovation Solutions at eYeka spoke about “What is your Return on Crowdsourcing” at large. … Continue reading

Posted in About us, Community, Crowdsourcing, Events, Our campaigns, Uncategorized | Leave a comment

eYeka speaking at the largest crowdsourcing conference in Brazil

François Pétavy, CEO of eYeka will be speaking at the Conferência Crowdsourcing in São Paulo on the 23rd of July. There is a packed agenda with participants such as Don Tapscott, John Winsor, Peter Espersen and Marina Miranda and plenty … Continue reading

Posted in Uncategorized | Leave a comment

8 Brands That Crowdsource Marketing & Product Ideas: Citroen, Coca-Cola & eYeka Featured On Econsultancy

Coca-Cola is listed as one of the 8 brands that crowdsource marketing and product ideas on Econsultancy with our « energizing refreshment » project used as an example. Noteworthy fact:  » The winning ad outperformed a lot of Coca-Cola’s commissioned work based … Continue reading

Posted in Uncategorized | Leave a comment