Category Archives: What a participative world
What These 10-Year-Old Industrial Designers Imagined Will Amaze You #CSInventors #eYeka10
When you were a kid, did you ever have some brilliant ideas like a house to protect people from the war, a toothbrush in a toothpaste or a fan on a fork to cool your food? Well, these kids did. … Continue reading
Why crowdsourcing can solve the ‘always-on’ conundrum.
Reckitt Benckiser’s US CMO said recently in an interview to Forbes: « When you are on Facebook, your competitive set is actually not the Unilevers or the Procters of the world, but your uncle’s vacation, your sister’s new baby and all … Continue reading
Posted in About us, Coverage, Interviews, Our expertise, Trends & prospective, What a participative world
Tagged always-on, Content, crowdsourcing, marketing, marketing magazine, video
1 Comment
Jeremiah Owyang Launches @CrowdCompanies With eYeka in its Innovation Network
Today, at Le Web in Paris, web strategist Jeremiah Owyang presented a speech which emphasized how the collaborative economy has changed peoples’ needs and how it impacts future business models. At the end of his presentation, he announced the launch … Continue reading
Posted in About us, Co-creating companies, Events, What a participative world
Tagged companies, crowd, Innovation
1 Comment
Are Agencies on the Cusp of a Crowdsourcing Revolution?
Some of the most valuable brands, like Coca-Cola, Gillette and General Electric, have been around for more than a century. Most of them acquired their iconic status in the golden age of advertising, when consumer packaged goods companies developed branding … Continue reading
Posted in Trends & prospective, What a participative world
Tagged advertising, creativity, crowdsourcing
1 Comment
The 7 Plots of Great Consumer-Generated Content
– In his book Seven Basic Plots, Christopher Booker explains that seven archetypal themes recur in every kind of storytelling: Overcoming the monster, Rags to riches, Quest, Voyage, Return, Comedy, Tragedy and Rebirth. Storytelling in movies, TV series and TV … Continue reading
7 Facts About Advertising Contests in the « Mad Men » Era
Co-creation, the eYeka way, already existed in the 1950’s! That’s what I found out recently, reading Julia Kirby’s Creative That Cracks the Code article in the Harvard Business Review. « It’s easy to forget how long companies have been inviting ideas from … Continue reading
Posted in What a participative world
Tagged advertising, consumer, consumer creativity, contests, creativity, crowdsourcing, film, marketing
3 Comments
Co-Creation as the Powerhouse of the Brand Ecosystem
Nate Elliot, a principal analyst at Forrester said in a blog post titled How To Build An Interactive Brand Ecosystem that “leading your brand with interactive marketing isn’t about choosing one channel over another; it’s about rethinking how all our … Continue reading
Posted in Our expertise, What a participative world
Tagged brands, co-creation, consumers, ideas, marketing
Leave a comment
