10 Years After Its Birth, How Are Brands Using Crowdsourcing? #CSReport2016

Posted on avril 21, 2016 by Yaoqi Lai

#CSReport2016 .001

One year ago, eYeka published its « The State of Crowdsourcing in 2015 » trend report unveiling how creative crowdsourcing had been used by brands and agencies since the birth of the phenomenon in the mid-2000s. In the report, we extracted some key trends and insights about the adoption of crowdsourcing by the world’s largest brands, and how it is used for marketing and innovation across the globe.

Today, and 10 years after the birth of eYeka, we are publishing « The State of Crowdsourcing in 2016 » trend report based on an updated dataset and a year’s worth of learnings. Continue reading →

Posted in Crowdsourcing, Reports, Trends & prospective | Tagged , , , | Leave a comment

Can You Be Creative When You’re Hungry? #HungryMistakes #Snickers #Crowdsourcing

Posted on mars 31, 2016 by Yannig

snickers contest banner eYeka

Snickers is just nougat, topped with caramel and peanuts, enrobed in milk chocolate – or is it? No, Snickers is more. Snickers satisfies. Snickers allows you NOT to feel hungry. Eating a Snickers gets you back to your normal self. That’s why the brand communicates through its « You’re Not You When You’re Hungry » campaign for a number of years now, and it has been quite a success. To give the candy bar’s year-long campaign a creative renaissance, Snickers is asking the eYeka community to invent the next YouTube ad. Continue reading →

Posted in Contests | Tagged , , | Leave a comment

Creatives Participate in #eYeka10 With Community-Created Website Designs

Posted on mars 24, 2016 by Yannig
Today's eYeka homepage

Today’s eYeka homepage, before being taken over by the community

As you know, this year eYeka celebrates its 10th birthday! All along 2016, we will be celebrating this milestone in helping brands to connect with the creative people from all over the globe. First we decided to give the eYeka website a new festive look, with the hot air balloons visual and pictogram, created by our design team here at eYeka. But to associate you – our beloved  community – to the celebrations, we also launched a contest in which we invited you to create a new banner for the home page and a new pictogram which would accompany eYeka logo and symbolize our new age in a creative way. Continue reading →

Posted in About us, Community, Contests | Tagged , | Leave a comment

PepsiCo Marketers, Need Fresh Ideas For This Year’s PSP?

Posted on mars 17, 2016 by fpetavy

pepsico landing page banner

Do you need breakthrough innovation ideas for your PSP and/or AOP? We know that this time of the year is a busy period, and our community can bring in some actionable and fresh creativity! In recent years, the eYeka community has already submitted over 2,000 innovation, communications, packaging or naming ideas to over 25 crowdsourcing projects for PepsiCo brands. To give you an idea, here are just some contests that we launched on our platform in the last months. Continue reading →

Posted in Newsletter | Tagged , | Leave a comment

These Videos Allowed CRUNCH Cereals to Engage Gen Z Consumers and Improve Sales

Posted on mars 4, 2016 by Julie Rozek

屏幕快照 2016-03-01 下午3.04.09

Among all the ready-to-eat cereal brands on the shelf, CRUNCH is known for its extreme crunchiness. But this distinctive product proposition isn’t enough to stay relevant with Gen Z in the highly competitive category of ready-to-eat cereals. On top of that, since CRUNCH Cereals stopped TV advertising a few years ago, the brand and its distinctive Crunchiness proposition were no longer top-of-mind, and this was reflected in declining sales. It was time the brand connected with young consumers again, but this time the brand wanted fresh, creative video for a uniquely digital campaign. CPW chose to crowdsource their video needs with eYeka.
Continue reading →

Posted in Case Study, Clients, Our campaigns | Tagged , , , | Leave a comment

What These 10-Year-Old Industrial Designers Imagined Will Amaze You #CSInventors #eYeka10

Posted on mars 2, 2016 by Yaoqi Lai

steamco2

When you were a kid, did you ever have some brilliant ideas like a house to protect people from the war, a toothbrush in a toothpaste or a fan on a fork to cool your food? Well, these kids did. And the ideas have been turned into reality thanks to the Inventors project, initiated by artist and designer Dominic Wilcox, who asked children – some of them 10 years old, some being younger and older) to draw their invention ideas and tu turn some of them into prototypes at a local Fab Lab. As eYeka is celebrating its 10th anniversary this year, and our team unveiled what it looked like aged 10, we wanted to share this original initiative with you; another way to celebrate fresh, inspiring creativity.  Continue reading →

Posted in What a participative world | Tagged , , | Leave a comment

eYeka Is 10 Years Old. Here’s How We Looked Aged 10 #eYeka10

Posted on février 23, 2016 by Yaoqi Lai

8

Founded in January 2006, eYeka has just turned 10 years old. A decade that kept us busy helping brands reinvent themselves with the help a global community that now boasts more than 330,000 individuals in 167 countries. After more than 900 contests to which over 100,000 ideas have been submitted, it seems like we at eYeka have grown up – or have we? 

« Every child is an artist. The problem is staying an artist when you grow up »

Pablo Picasso

As much as we have grown up in 10 years, we are still just kids, right? Meet the 10-year old eYeka team, which works hard on delivering you freshness every day. Can you recognize them or do you need to guess? Continue reading →

Posted in About us, Newsletter | Tagged , , | Leave a comment