Creative Consumers Have a Lot to Share About Beauty

With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to keep up with the times.


Lancôme wants new ways to communicate skin care

Skin care messages & codes have been communicated in the same way for years. They don’t resonate with consumers so much anymore. Lancôme asked Creators how they would communicate both its rational and emotional message and how it could be brought to life in a campaign.

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Are People Really Afraid of The Future?

one utopia, all dystopia

“one utopia, all dystopia” says a poster hang Place de le République, Paris, April 2015.

Why do so many artists and even brands communicate dystopia nowadays?

I’ve asked myself this question for a few months as there are so many manifestations of the fear of the future.

Of course, there are many reasons for people to be afraid of what’s next. The attacks in Belgium, France, USA, Lebanon, Nigeria and those so frequent that happen in Irak and Syria are terrifying and bloodcurdling. As a Parisian I can testify that one of the questions that I heard the most back in November 2015, right after the attacks was “In what kind of world are our children going to live in?” Many parents wonder… the future seems uncertain and frightening. Now it’s the election of the next USA president that seems to crystallize around. Is there a chance that Donald Trump is elected as the next president? Is it going to be really bad? Continue reading

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10 Years After Its Birth, How Are Brands Using Crowdsourcing? #CSReport2016

#CSReport2016 .001

One year ago, eYeka published its « The State of Crowdsourcing in 2015 » trend report unveiling how creative crowdsourcing had been used by brands and agencies since the birth of the phenomenon in the mid-2000s. In the report, we extracted some key trends and insights about the adoption of crowdsourcing by the world’s largest brands, and how it is used for marketing and innovation across the globe.

Today, and 10 years after the birth of eYeka, we are publishing « The State of Crowdsourcing in 2016 » trend report based on an updated dataset and a year’s worth of learnings. Continue reading

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Can You Be Creative When You’re Hungry? #HungryMistakes #Snickers #Crowdsourcing

snickers contest banner eYeka

Snickers is just nougat, topped with caramel and peanuts, enrobed in milk chocolate – or is it? No, Snickers is more. Snickers satisfies. Snickers allows you NOT to feel hungry. Eating a Snickers gets you back to your normal self. That’s why the brand communicates through its « You’re Not You When You’re Hungry » campaign for a number of years now, and it has been quite a success. To give the candy bar’s year-long campaign a creative renaissance, Snickers is asking the eYeka community to invent the next YouTube ad. Continue reading

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Creatives Participate in #eYeka10 With Community-Created Website Designs

Today's eYeka homepage

Today’s eYeka homepage, before being taken over by the community

As you know, this year eYeka celebrates its 10th birthday! All along 2016, we will be celebrating this milestone in helping brands to connect with the creative people from all over the globe. First we decided to give the eYeka website a new festive look, with the hot air balloons visual and pictogram, created by our design team here at eYeka. But to associate you – our beloved  community – to the celebrations, we also launched a contest in which we invited you to create a new banner for the home page and a new pictogram which would accompany eYeka logo and symbolize our new age in a creative way. Continue reading

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PepsiCo Marketers, Need Fresh Ideas For This Year’s PSP?

pepsico landing page banner

Do you need breakthrough innovation ideas for your PSP and/or AOP? We know that this time of the year is a busy period, and our community can bring in some actionable and fresh creativity! In recent years, the eYeka community has already submitted over 2,000 innovation, communications, packaging or naming ideas to over 25 crowdsourcing projects for PepsiCo brands. To give you an idea, here are just some contests that we launched on our platform in the last months. Continue reading

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These Videos Allowed CRUNCH Cereals to Engage Gen Z Consumers and Improve Sales

屏幕快照 2016-03-01 下午3.04.09

Among all the ready-to-eat cereal brands on the shelf, CRUNCH is known for its extreme crunchiness. But this distinctive product proposition isn’t enough to stay relevant with Gen Z in the highly competitive category of ready-to-eat cereals. On top of that, since CRUNCH Cereals stopped TV advertising a few years ago, the brand and its distinctive Crunchiness proposition were no longer top-of-mind, and this was reflected in declining sales. It was time the brand connected with young consumers again, but this time the brand wanted fresh, creative video for a uniquely digital campaign. CPW chose to crowdsource their video needs with eYeka.
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