With the rise of new independent beauty brands disrupting the previously unchallenged European beauty establishment, and an era where beauty vloggers shape women’s beauty routines, more beauty brands are starting to work with the crowd, not just for them, to keep up with the times.
Lancôme wants new ways to communicate skin care
Skin care messages & codes have been communicated in the same way for years. They don’t resonate with consumers so much anymore. Lancôme asked Creators how they would communicate both its rational and emotional message and how it could be brought to life in a campaign.
“one utopia, all dystopia” says a poster hang Place de le République, Paris, April 2015.
Why do so many artists and even brands communicate dystopia nowadays?
I’ve asked myself this question for a few months as there are so many manifestations of the fear of the future.
Of course, there are many reasons for people to be afraid of what’s next. The attacks in Belgium, France, USA, Lebanon, Nigeria and those so frequent that happen in Irak and Syria are terrifying and bloodcurdling. As a Parisian I can testify that one of the questions that I heard the most back in November 2015, right after the attacks was “In what kind of world are our children going to live in?” Many parents wonder… the future seems uncertain and frightening. Now it’s the election of the next USA president that seems to crystallize around. Is there a chance that Donald Trump is elected as the next president? Is it going to be really bad? Continue reading
One year ago, eYeka published its « The State of Crowdsourcing in 2015 » trend report unveiling how creative crowdsourcing had been used by brands and agencies since the birth of the phenomenon in the mid-2000s. In the report, we extracted some key trends and insights about the adoption of crowdsourcing by the world’s largest brands, and how it is used for marketing and innovation across the globe.
Today, and 10 years after the birth of eYeka, we are publishing « The State of Crowdsourcing in 2016 » trend report based on an updated dataset and a year’s worth of learnings. Continue reading
Snickers is just nougat, topped with caramel and peanuts, enrobed in milk chocolate – or is it? No, Snickers is more. Snickers satisfies. Snickers allows you NOT to feel hungry. Eating a Snickers gets you back to your normal self. That’s why the brand communicates through its « You’re Not You When You’re Hungry » campaign for a number of years now, and it has been quite a success. To give the candy bar’s year-long campaign a creative renaissance, Snickers is asking the eYeka community to invent the next YouTube ad. Continue reading
Today’s eYeka homepage, before being taken over by the community
As you know, this year eYeka celebrates its 10th birthday! All along 2016, we will be celebrating this milestone in helping brands to connect with the creative people from all over the globe. First we decided to give the eYeka website a new festive look, with the hot air balloons visual and pictogram, created by our design team here at eYeka. But to associate you – our beloved community – to the celebrations, we also launched a contest in which we invited you to create a new banner for the home page and a new pictogram which would accompany eYeka logo and symbolize our new age in a creative way. Continue reading