Tag Archives: activation
Pantene & eYeka – One Creative Idea, Multiple Touch Points, Great Results
“If you build it, they will come”. Every seasoned marketer knows that a successful launch of a new product requires a great idea and an excellent launch execution. According to Nielsen, “nearly one-third of innovations launched lack sufficient marketing support … Continue reading
Posted in Case Study, Clients, Crowdsourcing
Tagged activation, creative consumer, marketing
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Here Are Some Very Creative Brand Activation Campaigns
In the digital world, more and more brands look to create buzz around their names. Because TV ads are expensive, marketers look for ways to have their brands’ names on everyone’s lips – through savvy activation (which refers to all … Continue reading
