Tag Archives: brands

The eYeka Companion App Is Now Available For Download

At eYeka, we work hard to present our community members with opportunities to grow as creatives. We know time is of the essence and we believe the companion app will help them connect to briefs and questions whenever and wherever … Continue reading

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How Pringles Engages Consumers With The #YouDontJustEatEm Hashtag Campaign

The #hashtag symbol has come a long way since it was coined as part of the Twitter lingo. Since then, they have been spotted everywhere and are a part of every social media strategy and at times traditional strategies too. … Continue reading

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Co-Creation as the Powerhouse of the Brand Ecosystem

Nate Elliot, a principal analyst at Forrester said in a blog post titled How To Build An Interactive Brand Ecosystem that “leading your brand with interactive marketing isn’t about choosing one channel over another; it’s about rethinking how all our … Continue reading

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Early Examples of Creative Crowdsourcing: Pepsi and Google

We’ve recently announced the launch of the world’s first timeline of crowdsourcing by brands. It is being constantly updated with past and present cases, and we’re happy to see that more than 200 crowdsourcing initiatives are featured on the timeline, … Continue reading

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How the World’s Best Brands Use Crowdsourcing (Interactive Timeline)

eYeka is happy to present the first visualization of the use of crowdsourcing by brands over time. This interactive timeline, called Crowdsourcing by World’s Best Global Brands shows how the use of crowdsourcing has exploded since the early 2000’s. The … Continue reading

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Coca-Cola & eYeka: Interpreting ‘Energizing Refreshment’ through online co-creation

If you learn faster with images than with words, you will find this case study appealing: Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: « Energizing refreshment » through videos, animations, illustrations and photographs that could be used in … Continue reading

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What does eYeka mean ?!

In this video, created for the community, Microsoft employees try to say « eYeka » We often get asked what eYeka means, and this brief blog entry will enlighten you once for all ! You might know what we do already, just … Continue reading

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