Tag Archives: campaign
Tea Is Fun! A Video Campaign Gives Japanese Tea A Makeover
Daily Club tea is the top tea bag brand in Japan. While Japanese consumers trust and like the market leader, the brand also expects to be challenged by the competition of other beverages and formats such as coffee, green tea … Continue reading
Posted in Case Study, Newsletter
Tagged brand content, campaign, creativity, crowdsourcing, social content
Leave a comment
This Crowdsourced Campaign Idea For Citigroup’s Banamex Tested 20% Higher Than Others
Banamex, a Citibank Group bank that has been supporting the development of Mexico and its people for over 130 years, was looking for inspiration for its brand communication. In a hunt for fresh ideas, the country’s largest financial institution challenged … Continue reading
Posted in Case Study, Newsletter
Tagged brand, campaign, creativity, crowdsourcing, positioning
Leave a comment
Three eYeka Creators Fetaured in Panasonic’s Latest Campaign
Yesterday, Panasonic Corporation announced the launch of its latest digital campaign for its ultra-high definition VIERA 4KTV. Panasonic’s innovative advertising campaign features original videos by winners of the Viera 4K contest (Niwina and aceblvd from France & JulianCa from Colombia) … Continue reading
Posted in Clients, Co-creating companies, Coverage
Tagged advertising, brand content, campaign, client, creativity, video
Leave a comment
Our Newsletter of February 2014 – The Brilliant Idea of Hyundai’s Global Brand Campaign
Hyundai’s creative agency, Innocean, was looking to bring to life its global brand campaign “Live Brilliant” with fresh creative expressions that show that a car can create special experiences beyond transportation. We challenged the eYeka community to tell us an … Continue reading
Posted in Newsletter
Tagged campaign, co-creation, creativity, crowdsourcing, idea, newsletter
Leave a comment
