Tag Archives: co-creation

Co-creation: Meet Your Next Phase – Guest Post by @GeorgeCohta

As you know, the term of co-creation was popularized by scholars C.K. Prahalad and Venkat Ramaswamy in their book “The Future of Competition: Co-Creating Unique Value With Customers” published in 2004. We have all heard about the wisdom of crowds, … Continue reading

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Our Newsletter of February 2014 – The Brilliant Idea of Hyundai’s Global Brand Campaign

Hyundai’s creative agency, Innocean, was looking to bring to life its global brand campaign “Live Brilliant” with fresh creative expressions that show that a car can create special experiences beyond transportation. We challenged the eYeka community to tell us an … Continue reading

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This 75-Year Old Man Sees The Sea For The First Time In His Life

In December 2012, Coca Cola turned to eYeka’s co-creative community to find out, when was the last time that the creatives did something for the first time. Creatives were challenged by Coca-Cola to create high-quality films that would inspire its … Continue reading

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eYeka’s Year 2013 in Review… And Happy 2014 to All Of You

The last 12 months have been an amazing year at eYeka. Our community has grown by over 30,000 members, we have launched over 100 contests, paid out almost 1,000,000€, rolled out a new website, featured many creators, started hosting meet-ups, … Continue reading

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More Than Half of Consumer Goods Companies Will Use Crowdsourcing by 2017 [Gartner Report]

At eYeka, we know that the growth of our business rests on some fundamental trends. We believe that there is a lot of untapped creativity, and that both consumers and companies can build on this latent creativity across the globe … Continue reading

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What Is The ROI Of Crowdsourcing? eYeka First To Demonstrate How Crowdsourcing Increases Return-On-Marketing-Investment Through Case Studies

Pick one of you favorite consumer brands and chances are that the product you bought or the advertising campaign you watched has been developed with creative input from consumers. In fact, 72 of the World’s biggest brands are already co-creating … Continue reading

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Agencies Reinvented: Welcome to the Collaborative, Creative Eco-System

Is the current elitist agency model sustainable in a world where creativity has been democratized? eYeka shared the stage with ADK at Spikes Asia 2013 in Singapore to talk about a new, more creative and more profitable model for agencies. … Continue reading

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