Tag Archives: co-creation

Poonam Oberoi’s Teaching Case Brings eYeka into Classrooms

In a case study published at the European Case Clearing House, Poonam Oberoi, PhD student at Grenoble Ecole de Management, addresses the important role of open innovation intermediaries like eYeka. Hosting contests to solicit input and ideas from consumers is becoming … Continue reading

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A Co-Creation Webinar for the American Continent, Organized by eYeka on Thursday July 18th, 11:00 AM EDT

In a context where the balance of power between consumers and brands has shifted, opening up innovation and marketing to consumers is not an option anymore. By crowdsourcing creative ideas on a global scale directly from consumers, companies like Coca-Cola, … Continue reading

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What makes eYeka’s Spanish-speaking community special?

The Spanish-speaking community (creators not only from Spain, but also from the Baleares, Canarias, Paraguay, Mexico, Argentina or Chile) is among the most important on eYeka. Spain and Latin America have a strong artistic heritage, which makes them good places … Continue reading

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eYeka Signs Co-creation Partnership with Unilever, Crowdsourcing is Now Mainstream Marketing!

A few months ago, I mentioned in an interview with Crowdsourcing.org that 2013 would be the year when crowdsourcing finally crosses the chasm and enters the mainstream. We are proud today to announce that we have entered into a strategic … Continue reading

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The 7 Plots of Great Consumer-Generated Content

– In his book Seven Basic Plots, Christopher Booker explains that seven archetypal themes recur in every kind of storytelling: Overcoming the monster, Rags to riches, Quest, Voyage, Return, Comedy, Tragedy and Rebirth. Storytelling in movies, TV series and TV … Continue reading

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eYeka @ CrowdSourcingWeek Singapore, 4th of June

We are excited to be part of CrowdSourcingWeek Singapore, the first weeklong global event on everything “Crowd”. François Pétavy, CEO of eYeka will be speaking at CrowdSourcingWeek in Singapore on June 4th, 12:10 on the topic of “Do it with … Continue reading

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Crowdsourcing? The agency creative no bulls’ view

Consumers are populating YouTube with a staggering 72 hours of video every minute. Many feature their favorite brands. Marketers are starting to notice. What are the implications for creative and media agencies? Are crowdsourcing platforms foes, friends or frenemies to … Continue reading

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