Tag Archives: consumer creativity
How Pringles Engages Consumers With The #YouDontJustEatEm Hashtag Campaign
The #hashtag symbol has come a long way since it was coined as part of the Twitter lingo. Since then, they have been spotted everywhere and are a part of every social media strategy and at times traditional strategies too. … Continue reading
7 Facts About Advertising Contests in the « Mad Men » Era
Co-creation, the eYeka way, already existed in the 1950’s! That’s what I found out recently, reading Julia Kirby’s Creative That Cracks the Code article in the Harvard Business Review. « It’s easy to forget how long companies have been inviting ideas from … Continue reading
Cannes Lions: An open letter
Everyone can show creative brilliance. Just look at the remarkable videos, animations and artwork created by talented people on Youtube, Facebook or via co-creation platforms. It is therefore striking that the biggest annual celebration of creativity – the Cannes Lions. … Continue reading