Tag Archives: consumer creativity

How Pringles Engages Consumers With The #YouDontJustEatEm Hashtag Campaign

Posted on mai 15, 2014 by Sneha Vijaykar

The #hashtag symbol has come a long way since it was coined as part of the Twitter lingo. Since then, they have been spotted everywhere and are a part of every social media strategy and at times traditional strategies too. … Continue reading →

Posted in Case Study, Co-creating companies, Contests, Social media, Trends & prospective | Tagged brands, consumer creativity, crowdsourcing, social media, twitter | 1 Comment

7 Facts About Advertising Contests in the « Mad Men » Era

Posted on avril 8, 2013 by Yannig

Co-creation, the eYeka way, already existed in the 1950’s! That’s what I found out recently, reading Julia Kirby’s Creative That Cracks the Code article in the Harvard Business Review. « It’s easy to forget how long companies have been inviting ideas from … Continue reading →

Posted in What a participative world | Tagged advertising, consumer, consumer creativity, contests, creativity, crowdsourcing, film, marketing | 3 Comments

Cannes Lions: An open letter

Posted on juin 21, 2012 by fpetavy

Everyone can show creative brilliance. Just look at the remarkable videos, animations and artwork created by talented people on Youtube, Facebook or via co-creation platforms. It is therefore striking that the biggest annual celebration of creativity – the Cannes Lions. … Continue reading →