Tag Archives: consumer creativity

How Pringles Engages Consumers With The #YouDontJustEatEm Hashtag Campaign

The #hashtag symbol has come a long way since it was coined as part of the Twitter lingo. Since then, they have been spotted everywhere and are a part of every social media strategy and at times traditional strategies too. … Continue reading

Posted in Case Study, Co-creating companies, Contests, Social media, Trends & prospective | Tagged , , , , | 1 Comment

7 Facts About Advertising Contests in the « Mad Men » Era

Co-creation, the eYeka way, already existed in the 1950’s! That’s what I found out recently, reading Julia Kirby’s Creative That Cracks the Code article in the Harvard Business Review. « It’s easy to forget how long companies have been inviting ideas from … Continue reading

Posted in What a participative world | Tagged , , , , , , , | 3 Comments

Cannes Lions: An open letter

Everyone can show creative brilliance. Just look at the remarkable videos, animations and artwork created by talented people on Youtube, Facebook or via co-creation platforms. It is therefore striking that the biggest annual celebration of creativity – the Cannes Lions. … Continue reading

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