Tag Archives: consumer
The 7 Plots of Great Consumer-Generated Content
– In his book Seven Basic Plots, Christopher Booker explains that seven archetypal themes recur in every kind of storytelling: Overcoming the monster, Rags to riches, Quest, Voyage, Return, Comedy, Tragedy and Rebirth. Storytelling in movies, TV series and TV … Continue reading
7 Facts About Advertising Contests in the « Mad Men » Era
Co-creation, the eYeka way, already existed in the 1950’s! That’s what I found out recently, reading Julia Kirby’s Creative That Cracks the Code article in the Harvard Business Review. « It’s easy to forget how long companies have been inviting ideas from … Continue reading
Posted in What a participative world
Tagged advertising, consumer, consumer creativity, contests, creativity, crowdsourcing, film, marketing
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